Putting mobile devices at the heart of media content

There's no doubt that the mobile revolution has impacted a number of industries but the last five years has seen the biggest shift in user behaviour, not least for the entertainment and media industry. With consumers around the world fully embracing mobile devices, the challenges now faced by entertainment companies have led to some interesting innovations – however many organisations are still failing to embed mobile at the centre of their business models. In the last of our podcast series on the PwC Australian Entertainment & Media Outlook , David Wiadrowski of PwC Australia and Marcel Fenez, Global Leader for Entertainment and Media, discuss mobile devices and media content.

You can listen to Putting mobile devices at the heart of media content online on Radio and Podcast. Open the player on this page to stream the available audio.

Putting mobile devices at the heart of media content is an episode from PwC's Digital Pulse Podcast by PricewaterhouseCoopers Australia.

This episode is 06:49 long.

This episode was published on Jul 2, 2015.

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