Digital vs traditional media – what's the difference?

The PwC Australian Entertainment and Media Outlook shows that after a decade or more of disruption, the entertainment and media industry has emerged to confront a new landscape, one that sees increasing competition from corporate brands that are also publishing content. For the consumer – who is faced with information through both professional and user generated content – there is more choice than ever. Expectations have risen, too, fuelled by on-demand access that offers convenience. This has implications for Australia's entertainment and media industry, which is still too focused on the distinction between traditional and digital forms of media – a divide no longer noticed by consumers. Within this paradigm, how can media businesses offer a great user experience, ensure loyalty and continue to be successful? Marcel Fenez, PwC Global Leader for Entertainment and Media, and David Wiadrowski , PwC Australia's Technology, Infocoms, Communications and Entertainment Leader, discuss the blurred lines between traditional and digital media.

You can listen to Digital vs traditional media – what's the difference? online on Radio and Podcast. Open the player on this page to stream the available audio.

Digital vs traditional media – what's the difference? is an episode from PwC's Digital Pulse Podcast by PricewaterhouseCoopers Australia.

This episode is 07:24 long.

This episode was published on Jun 18, 2015.

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