How are you measuring the success of your app?

Producing a meaningful web or mobile app involves listening carefully to your customer in order to work out what their needs are. It's also essential to optimise your content to suit those needs on whichever platform they use. But now what? Are you measuring the success of your app in the right way? Joe Brasacchio, Technology Lead, and Stephen Cheshire, UX Principal, from PwC's Digital Services discuss the options for analysing results – moving beyond hits and downloads to work out what really matters.

You can listen to How are you measuring the success of your app? online on Radio and Podcast. Open the player on this page to stream the available audio.

How are you measuring the success of your app? is an episode from PwC's Digital Pulse Podcast by PricewaterhouseCoopers Australia.

This episode is 03:33 long.

This episode was published on Sep 10, 2015.

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