Family Groups and Conclusion
Oct 1, 2007 - 3:31
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What Marketing means
Stephen talks about Marketing as a management process, Marketing is about giving customers what they want, it identifies and anticipates their requirements and offers and exchanges ideas, goods and services. (Brassington...
About This Episode
What Marketing means is an episode from Principles of Marketing; and Essentials of Marketing by Frances Brassington and Stephen Pettitt - podcasts by Pearson Education. Stephen talks about Marketing as a management process, Marketing is abo...
Podcast
This episode belongs to Principles of Marketing; and Essentials of Marketing by Frances Brassington and Stephen Pettitt - podcasts.
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Episode Details
Published Sep 26, 2007, 6:57 long, audio available.
Related Episodes
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Reference Groups
Oct 1, 2007 - 2:35
Influences on Decisions - Groups
Oct 1, 2007 - 4:25
Influences on Decisions - Psychological
Oct 1, 2007 - 7:22
Types of Problem Solving
Oct 1, 2007 - 4:17
The Decision Making Process
Oct 1, 2007 - 7:21
The Marketing mix and the scope of Marketing
Sep 26, 2007 - 8:44
The external and internal environment
Sep 26, 2007 - 7:09
Questions About This Episode
What is What Marketing means about?
Stephen talks about Marketing as a management process, Marketing is about giving customers what they want, it identifies and anticipates their requirements and offers and exchanges ideas, goods and services. (Brassington and Pettitt: pp.7-8)
Where can I listen to What Marketing means?
You can listen to What Marketing means online on Radio and Podcast. Open the player on this page to stream the available audio.
Which podcast is What Marketing means from?
What Marketing means is an episode from Principles of Marketing; and Essentials of Marketing by Frances Brassington and Stephen Pettitt - podcasts by Pearson Education.
How long is this episode?
This episode is 6:57 long.
When was this episode published?
This episode was published on Sep 26, 2007.
Can I save What Marketing means for later?
Yes. Use the heart button on the episode page to add it to your favorite episodes list.
Are there related episodes from Principles of Marketing; and Essentials of Marketing by Frances Brassington and Stephen Pettitt - podcasts?
Yes. This page shows related episodes from Principles of Marketing; and Essentials of Marketing by Frances Brassington and Stephen Pettitt - podcasts when more episodes are available from the podcast feed.
Quick Answers About This Episode
Where can I listen to What Marketing means?
You can listen to What Marketing means on this page when the episode audio is available from the podcast feed.
Which podcast is this episode from?
What Marketing means is from Principles of Marketing; and Essentials of Marketing by Frances Brassington and Stephen Pettitt - podcasts by Pearson Education.
What are the episode details?
Published Sep 26, 2007 and 6:57 long