Family Groups and Conclusion
Oct 1, 2007 - 3:31
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What Marketing means
Stephen talks about Marketing as a management process, Marketing is about giving customers what they want, it identifies and anticipates their requirements and offers and exchanges ideas, goods and services. (Brassington...
About This Episode
What Marketing means is an episode from Principles of Marketing; and Essentials of Marketing by Frances Brassington and Stephen Pettitt - podcasts by Pearson Education. Stephen talks about Marketing as a management process, Marketing is abo...
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This episode belongs to Principles of Marketing; and Essentials of Marketing by Frances Brassington and Stephen Pettitt - podcasts.
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Episode Details
Published Sep 26, 2007, 6:57 long, audio available.
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