Family Groups and Conclusion
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The external and internal environment
Stephen first considers the external organisational environment, including key elements such as customers, competitors and suppliers - before going on to discuss the internal organisational environment. He ends by using...
About This Episode
The external and internal environment is an episode from Principles of Marketing; and Essentials of Marketing by Frances Brassington and Stephen Pettitt - podcasts by Pearson Education. Stephen first considers the external organisational en...
Podcast
This episode belongs to Principles of Marketing; and Essentials of Marketing by Frances Brassington and Stephen Pettitt - podcasts.
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Episode Details
Published Sep 26, 2007, 7:09 long, audio available.
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Questions About This Episode
What is The external and internal environment about?
Stephen first considers the external organisational environment, including key elements such as customers, competitors and suppliers - before going on to discuss the internal organisational environment. He ends by using Nokia as an example of a company at which Production and Marketing have worked together to provide variety and choice to the consumer. (Brassington and Pettitt: pp.24-6)
Where can I listen to The external and internal environment?
You can listen to The external and internal environment online on Radio and Podcast. Open the player on this page to stream the available audio.
Which podcast is The external and internal environment from?
The external and internal environment is an episode from Principles of Marketing; and Essentials of Marketing by Frances Brassington and Stephen Pettitt - podcasts by Pearson Education.
How long is this episode?
This episode is 7:09 long.
When was this episode published?
This episode was published on Sep 26, 2007.
Can I save The external and internal environment for later?
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Are there related episodes from Principles of Marketing; and Essentials of Marketing by Frances Brassington and Stephen Pettitt - podcasts?
Yes. This page shows related episodes from Principles of Marketing; and Essentials of Marketing by Frances Brassington and Stephen Pettitt - podcasts when more episodes are available from the podcast feed.
Quick Answers About This Episode
Where can I listen to The external and internal environment?
You can listen to The external and internal environment on this page when the episode audio is available from the podcast feed.
Which podcast is this episode from?
The external and internal environment is from Principles of Marketing; and Essentials of Marketing by Frances Brassington and Stephen Pettitt - podcasts by Pearson Education.
What are the episode details?
Published Sep 26, 2007 and 7:09 long