
Family Groups and Conclusion
Oct 1, 2007 - 3:31
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Stephen discusses business, product, sales and marketing orientations, before discussing the increasing importance of the ethical consumer, and how recent news articles on climate change are changing the way companies su...
Business orientations and emergent orientations is an episode from Principles of Marketing; and Essentials of Marketing by Frances Brassington and Stephen Pettitt - podcasts by Pearson Education. Stephen discusses business, product, sales a...
This episode belongs to Principles of Marketing; and Essentials of Marketing by Frances Brassington and Stephen Pettitt - podcasts.
Use the player on this page to stream the episode online.
Published Sep 26, 2007, 5:55 long, audio available.
Stephen discusses business, product, sales and marketing orientations, before discussing the increasing importance of the ethical consumer, and how recent news articles on climate change are changing the way companies such as Land Rover are positioning themselves. (Brassington and Pettitt: pp.13-23)
You can listen to Business orientations and emergent orientations online on Radio and Podcast. Open the player on this page to stream the available audio.
Business orientations and emergent orientations is an episode from Principles of Marketing; and Essentials of Marketing by Frances Brassington and Stephen Pettitt - podcasts by Pearson Education.
This episode is 5:55 long.
This episode was published on Sep 26, 2007.
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You can listen to Business orientations and emergent orientations on this page when the episode audio is available from the podcast feed.
Business orientations and emergent orientations is from Principles of Marketing; and Essentials of Marketing by Frances Brassington and Stephen Pettitt - podcasts by Pearson Education.
Published Sep 26, 2007 and 5:55 long