Influences on Decisions - Psychological

This podcast will centre on consumer buying behaviour in terms of both processes through which the buyer passes in deciding whether to purchase or not and which product to choose and some of the factors that influence decisions. (Brassington and Pettitt, Principles of Marketing 4/e: pp.117-25) (Brassington and Pettitt, Essentials of Marketing 2/e: pp.79-86)

You can listen to Influences on Decisions - Psychological online on Radio and Podcast. Open the player on this page to stream the available audio.

Influences on Decisions - Psychological is an episode from Principles of Marketing; and Essentials of Marketing by Frances Brassington and Stephen Pettitt - podcasts by Pearson Education.

This episode is 7:22 long.

This episode was published on Oct 1, 2007.

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