The Marketing mix and the scope of Marketing

Principles of Marketing; and Essentials of Marketing by Frances Brassington and Stephen Pettitt - podcasts by Pearson Education

Stephen reviews the concept of the marketing mix, taking each of the 4Ps (product, price, place and promotion) in turn. He uses a wide range of examples to put them into context, including MFI, Ferrari, Natwest, Primark...View more