Family Groups and Conclusion
Oct 1, 2007 - 3:31
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The Marketing mix and the scope of Marketing
Stephen reviews the concept of the marketing mix, taking each of the 4Ps (product, price, place and promotion) in turn. He uses a wide range of examples to put them into context, including MFI, Ferrari, Natwest, Primark...
About This Episode
The Marketing mix and the scope of Marketing is an episode from Principles of Marketing; and Essentials of Marketing by Frances Brassington and Stephen Pettitt - podcasts by Pearson Education. Stephen reviews the concept of the marketing mi...
Podcast
This episode belongs to Principles of Marketing; and Essentials of Marketing by Frances Brassington and Stephen Pettitt - podcasts.
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Episode Details
Published Sep 26, 2007, 8:44 long, audio available.
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Questions About This Episode
What is The Marketing mix and the scope of Marketing about?
Stephen reviews the concept of the marketing mix, taking each of the 4Ps (product, price, place and promotion) in turn. He uses a wide range of examples to put them into context, including MFI, Ferrari, Natwest, Primark and Prada! (Brassington and Pettitt: pp.28-32 and pp.34-38)
Where can I listen to The Marketing mix and the scope of Marketing?
You can listen to The Marketing mix and the scope of Marketing online on Radio and Podcast. Open the player on this page to stream the available audio.
Which podcast is The Marketing mix and the scope of Marketing from?
The Marketing mix and the scope of Marketing is an episode from Principles of Marketing; and Essentials of Marketing by Frances Brassington and Stephen Pettitt - podcasts by Pearson Education.
How long is this episode?
This episode is 8:44 long.
When was this episode published?
This episode was published on Sep 26, 2007.
Can I save The Marketing mix and the scope of Marketing for later?
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Are there related episodes from Principles of Marketing; and Essentials of Marketing by Frances Brassington and Stephen Pettitt - podcasts?
Yes. This page shows related episodes from Principles of Marketing; and Essentials of Marketing by Frances Brassington and Stephen Pettitt - podcasts when more episodes are available from the podcast feed.
Quick Answers About This Episode
Where can I listen to The Marketing mix and the scope of Marketing?
You can listen to The Marketing mix and the scope of Marketing on this page when the episode audio is available from the podcast feed.
Which podcast is this episode from?
The Marketing mix and the scope of Marketing is from Principles of Marketing; and Essentials of Marketing by Frances Brassington and Stephen Pettitt - podcasts by Pearson Education.
What are the episode details?
Published Sep 26, 2007 and 8:44 long