Family Groups and Conclusion
Oct 1, 2007 - 3:31
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The Decision Making Process
This podcast will centre on consumer buying behaviour in terms of both processes through which the buyer passes in deciding whether to purchase or not and which product to choose and some of the factors that influence de...
About This Episode
The Decision Making Process is an episode from Principles of Marketing; and Essentials of Marketing by Frances Brassington and Stephen Pettitt - podcasts by Pearson Education. This podcast will centre on consumer buying behaviour in terms o...
Podcast
This episode belongs to Principles of Marketing; and Essentials of Marketing by Frances Brassington and Stephen Pettitt - podcasts.
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Episode Details
Published Oct 1, 2007, 7:21 long, audio available.
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Questions About This Episode
What is The Decision Making Process about?
This podcast will centre on consumer buying behaviour in terms of both processes through which the buyer passes in deciding whether to purchase or not and which product to choose and some of the factors that influence decisions. (Brassington and Pettitt, Principles of Marketing 4/e: pp.102-12) (Brassington and Pettitt, Essentials of Marketing 2/e: pp.69-76)
Where can I listen to The Decision Making Process?
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Which podcast is The Decision Making Process from?
The Decision Making Process is an episode from Principles of Marketing; and Essentials of Marketing by Frances Brassington and Stephen Pettitt - podcasts by Pearson Education.
How long is this episode?
This episode is 7:21 long.
When was this episode published?
This episode was published on Oct 1, 2007.
Can I save The Decision Making Process for later?
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Are there related episodes from Principles of Marketing; and Essentials of Marketing by Frances Brassington and Stephen Pettitt - podcasts?
Yes. This page shows related episodes from Principles of Marketing; and Essentials of Marketing by Frances Brassington and Stephen Pettitt - podcasts when more episodes are available from the podcast feed.
Quick Answers About This Episode
Where can I listen to The Decision Making Process?
You can listen to The Decision Making Process on this page when the episode audio is available from the podcast feed.
Which podcast is this episode from?
The Decision Making Process is from Principles of Marketing; and Essentials of Marketing by Frances Brassington and Stephen Pettitt - podcasts by Pearson Education.
What are the episode details?
Published Oct 1, 2007 and 7:21 long