
Family Groups and Conclusion
Oct 1, 2007 - 3:31
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Principles of Marketing; and Essentials of Marketing by Frances Brassington and Stephen Pettitt - podcasts by Pearson Education
Stephen asks 'What is Marketing?'. This podcast covers chapter 1 in your textbook.
Continue listening to more episodes from Principles of Marketing; and Essentials of Marketing by Frances Brassington and Stephen Pettitt - podcasts.

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Sep 26, 2007 - 8:44
Stephen reviews the concept of the marketing mix, taking each of the 4Ps (product, price, place and promo...

Sep 26, 2007 - 7:09
Stephen first considers the external organisational environment, including key elements such as customers...