Family Groups and Conclusion
Oct 1, 2007 - 3:31
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Relationship marketing
Stephen outlines what relationship marketing means, concentrating in particular on how the relational school of thought has challenged the traditional transactional model. (Brassington and Pettitt: pp.10-11)
About This Episode
Relationship marketing is an episode from Principles of Marketing; and Essentials of Marketing by Frances Brassington and Stephen Pettitt - podcasts by Pearson Education. Stephen outlines what relationship marketing means, concentrating in...
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This episode belongs to Principles of Marketing; and Essentials of Marketing by Frances Brassington and Stephen Pettitt - podcasts.
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Episode Details
Published Sep 26, 2007, 2:11 long, audio available.
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