Family Groups and Conclusion
Oct 1, 2007 - 3:31
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Relationship marketing
Stephen outlines what relationship marketing means, concentrating in particular on how the relational school of thought has challenged the traditional transactional model. (Brassington and Pettitt: pp.10-11)
About This Episode
Relationship marketing is an episode from Principles of Marketing; and Essentials of Marketing by Frances Brassington and Stephen Pettitt - podcasts by Pearson Education. Stephen outlines what relationship marketing means, concentrating in...
Podcast
This episode belongs to Principles of Marketing; and Essentials of Marketing by Frances Brassington and Stephen Pettitt - podcasts.
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Episode Details
Published Sep 26, 2007, 2:11 long, audio available.
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Questions About This Episode
What is Relationship marketing about?
Stephen outlines what relationship marketing means, concentrating in particular on how the relational school of thought has challenged the traditional transactional model. (Brassington and Pettitt: pp.10-11)
Where can I listen to Relationship marketing?
You can listen to Relationship marketing online on Radio and Podcast. Open the player on this page to stream the available audio.
Which podcast is Relationship marketing from?
Relationship marketing is an episode from Principles of Marketing; and Essentials of Marketing by Frances Brassington and Stephen Pettitt - podcasts by Pearson Education.
How long is this episode?
This episode is 2:11 long.
When was this episode published?
This episode was published on Sep 26, 2007.
Can I save Relationship marketing for later?
Yes. Use the heart button on the episode page to add it to your favorite episodes list.
Are there related episodes from Principles of Marketing; and Essentials of Marketing by Frances Brassington and Stephen Pettitt - podcasts?
Yes. This page shows related episodes from Principles of Marketing; and Essentials of Marketing by Frances Brassington and Stephen Pettitt - podcasts when more episodes are available from the podcast feed.
Quick Answers About This Episode
Where can I listen to Relationship marketing?
You can listen to Relationship marketing on this page when the episode audio is available from the podcast feed.
Which podcast is this episode from?
Relationship marketing is from Principles of Marketing; and Essentials of Marketing by Frances Brassington and Stephen Pettitt - podcasts by Pearson Education.
What are the episode details?
Published Sep 26, 2007 and 2:11 long