Family Groups and Conclusion
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Marketing myths
Stephen debunks some marketing myths, such as 'a satisfied customer is a loyal customer' and 'a strong brand is invincible'. (Brassington and Pettitt: pp.13-14)
About This Episode
Marketing myths is an episode from Principles of Marketing; and Essentials of Marketing by Frances Brassington and Stephen Pettitt - podcasts by Pearson Education. Stephen debunks some marketing myths, such as 'a satisfied customer is a loy...
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This episode belongs to Principles of Marketing; and Essentials of Marketing by Frances Brassington and Stephen Pettitt - podcasts.
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Episode Details
Published Sep 26, 2007, 3:25 long, audio available.
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