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Marketing myths

Principles of Marketing; and Essentials of Marketing by Frances Brassington and Stephen Pettitt - podcasts by Pearson Education

Sep 26, 20073:25Education

Stephen debunks some marketing myths, such as 'a satisfied customer is a loyal customer' and 'a strong brand is invincible'. (Brassington and Pettitt: pp.13-14)

About This Episode

Marketing myths is an episode from Principles of Marketing; and Essentials of Marketing by Frances Brassington and Stephen Pettitt - podcasts by Pearson Education. Stephen debunks some marketing myths, such as 'a satisfied customer is a loy...

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Episode Details

Published Sep 26, 2007, 3:25 long, audio available.

Questions About This Episode

What is Marketing myths about?

Stephen debunks some marketing myths, such as 'a satisfied customer is a loyal customer' and 'a strong brand is invincible'. (Brassington and Pettitt: pp.13-14)

Where can I listen to Marketing myths?

You can listen to Marketing myths online on Radio and Podcast. Open the player on this page to stream the available audio.

Which podcast is Marketing myths from?

Marketing myths is an episode from Principles of Marketing; and Essentials of Marketing by Frances Brassington and Stephen Pettitt - podcasts by Pearson Education.

How long is this episode?

This episode is 3:25 long.

When was this episode published?

This episode was published on Sep 26, 2007.

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Are there related episodes from Principles of Marketing; and Essentials of Marketing by Frances Brassington and Stephen Pettitt - podcasts?

Yes. This page shows related episodes from Principles of Marketing; and Essentials of Marketing by Frances Brassington and Stephen Pettitt - podcasts when more episodes are available from the podcast feed.

Quick Answers About This Episode

Where can I listen to Marketing myths?

You can listen to Marketing myths on this page when the episode audio is available from the podcast feed.

Which podcast is this episode from?

Marketing myths is from Principles of Marketing; and Essentials of Marketing by Frances Brassington and Stephen Pettitt - podcasts by Pearson Education.

What are the episode details?

Published Sep 26, 2007 and 3:25 long