Magic Happens When You Build the Room Lisa Mitchell Jenn Edds Lorraine Ball 1196

It started the way so many good ideas do, in conversation. Jen Edds , Lisa Mitchell, CFI , and I started talking about creating something different. Not another conference. Not another room where people talk at you. We wanted a space where smart women could actually talk with each other. And then, on March 26, we did it. This conversation is a bit of a celebration, a look back at what happens when you take an idea out of the group chat and bring it to life. Because honestly, that leap from “we should” to “we did” is where most ideas stall out. Here’s what stuck with me. Takeaways: • Pick one thing and go all in I’ll admit it, even as a marketer, I needed this reminder. One clear call to action, one place to send people. When everything matters, nothing stands out. Simpler really is smarter. • Borrow boldly and share freely Some of the best ideas in the room weren’t “original.” They were tested, tweaked, and passed along. That’s the magic. Less guarding, more sharing. We all get better faster. • Real conversations beat polished presentations We kicked things off by talking about what we’d messed up. And just like that, the walls came down. No posturing, no pretending. Just honest lessons and a lot of “oh good, it’s not just me.” • Create the room you wish existed Don’t wait for an invite. Build your own table. We kept it local, kept it small, and invited a mix of people we knew and people we didn’t. • Let the agenda breathe Instead of locking into a rigid schedule, we let the group shape the conversation. People voted on topics, and the discussion flowed from there. It felt more like a conversation and less like a conference. • Community doesn’t end when the event does The real opportunity is what happens next. Staying connected, sharing resources, continuing the conversation. That’s where the long term value lives. If you’re listening and thinking, “I wish I’d been in that room,” you might get your chance. We’re doing it again on June 11. Reach out. Raise your hand. Pull up a chair. Because the next great idea might be yours, and it deserves a room like this. Links to our podcasts: Jen Edds Lisa Mitchell Lorraine Ball Everyone else in the room. .These are all podcasts you should check out Ally Brettnacher Amanda Smith Ericka Young, AFC®, CFEI® Iris Goldfeder Jennifer Denney 📈 Jennifer Longworth Julie Kratz Kara Kavensky Tiffany Sauder Rachel Randolph Katherine Coble

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Magic Happens When You Build the Room Lisa Mitchell Jenn Edds Lorraine Ball 1196 is an episode from More than a Few Words by Lorraine Ball.

This episode is 13:23 long.

This episode was published on Apr 5, 2026.

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