
Marketing Tug-of-War in Multi-Layer Brands | Beth Trejo | 1212
Ever feel like your marketing plan is the rope in a tug-of-war match? The sales team is pulling one way. The owner is pulling another. Someo...
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A marketing conversation for business owners. The brief episodes of this marketing podcast are filled with practical tips from business owners and marketing professionals from around the wor...
Listen to More than a Few Words, a Business podcast by Lorraine Ball. Stream 1,008 episodes in English, follow new audio stories, and play episodes online on Radio and Podcast.
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Ever feel like your marketing plan is the rope in a tug-of-war match? The sales team is pulling one way. The owner is pulling another. Someo...

I’ve watched a lot of entrepreneurs build amazing communities, only to discover that applause doesn’t always pay the bills. In this conversa...

Great Marketing Isn't About Being Clever. It's About Being Understood. One of the biggest mistakes marketers make is chasing creativity for...

Marketing Lessons Everywhere Here’s the thing about marketing—lessons are everywhere. You just have to know where to look. Sometimes it’s in...

As a podcaster, you can crank out 100 episodes and still get nowhere. That’s an uncomfortable truth for many podcasters. So how do hosts get...

Ever notice how often someone asks for a brochure when what they really need is something else entirely? That’s where this conversation goes...

After twelve hundred episodes and sixteen years of conversations, I’ve heard a lot of smart ideas about marketing and sales. But every once...

I knew that Danielle Hughes and I were kindred spirits the first time I saw the name of her company More Than Words Copywriting. Clearly, we...

I love diving into my archive. There are so many amazing conversations there, like this one with Deirdre Tshien. We talked about the differe...

The same tool that helps you find your best customer can also be used to find someone’s fears, anger, or bias. That’s where smart marketing...

Continuing the dive into my vault this week, I decided to share one of the most popular episodes of all time. And it is about video. It turn...

Reaching 1,200 episodes feels like the perfect excuse to look back at where it all began. Over the years, there have been conversations that...

Welcome to More Than a Few Words, a marketing conversation. And today… I'm celebrating a milestone. This is episode number 1200. Yes, twelve...

You’d think donuts and beer would be an easy sell. I mean, carbs and craft brews, what’s not to love? That’s exactly what Billy Sammons thou...

Are Your Headlines Putting Readers to Sleep? (Let’s Fix That.) I’ve been thinking a lot lately about the polite little headlines we keep sen...

I love the What Went Wrong conversations because they remind me that even when things look like they’re working, there’s usually a crack or...

It started the way so many good ideas do, in conversation. Jen Edds , Lisa Mitchell, CFI , and I started talking about creating something di...

When I moved from Texas to Indiana one of the things I loved best was the color of the seasons. Spring brings bright pastels which morph int...

Sometimes the best way to explain marketing is with a good story. In this episode, I chatted with Ryan Ross, head of marketing at BrokersBlo...

This week thousands of podcasters around the world take part in Podcastathon, a global effort that shines a spotlight on nonprofit organizat...