Stop Chasing Squirrels | Matt Nettleton | 1217
Sixteen years ago, my very first podcast conversation was with my sales coach Matt Nettleton. So, naturally, when Matt came back to More Tha...
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More than a Few Words
A marketing conversation for business owners. The brief episodes of this marketing podcast are filled with practical tips from business owners and marketing professionals from around the wor...
Episodes
20 of 1,013 episodesWant a Better Monday? Start on Friday | 1216 | Lorraine Ball
For years, Sunday nights had a routine. Around eight o'clock, I'd start thinking about Monday. Emails. Client requests. Deadlines. That one...
I Wouldn't Read My Own Content | Rachel Allen | 1215
When you spend 17 years creating content for your business and others, you kind of have it down to a system. You write, you post, you check...
Nobody Lies to the Search Bar | What Your Customers are trying to tell you | Stephan Bajaio | 1214
People may tell their friends they're fine. They may tell a salesperson what they think they should say. But when they open Google, they're...
Do You Want Fries With That | Lorraine Ball | 1213
I want to talk about upselling, and when it actually works against you. Most smart companies have a core product and a menu of add-ons. The...
Marketing Tug-of-War in Multi-Layer Brands | Beth Trejo | 1212
Ever feel like your marketing plan is the rope in a tug-of-war match? The sales team is pulling one way. The owner is pulling another. Someo...
Angel Tuccy | Stop Giving it All Away for Free | 1211
I’ve watched a lot of entrepreneurs build amazing communities, only to discover that applause doesn’t always pay the bills. In this conversa...
Clever Isn't Enough | Be Clear If You Want People to Buy | Scott Flood | 1210
Great Marketing Isn't About Being Clever. It's About Being Understood. One of the biggest mistakes marketers make is chasing creativity for...
Marketing Lessons from a Mussel Farm | Lorraine Ball | 1209
Marketing Lessons Everywhere Here’s the thing about marketing—lessons are everywhere. You just have to know where to look. Sometimes it’s in...
How to Waste 100 Episodes | Nathalie Dorémieux | 1208
As a podcaster, you can crank out 100 episodes and still get nowhere. That’s an uncomfortable truth for many podcasters. So how do hosts get...
Stop Taking Orders, Start Asking Better Questions | Bill Shander | 1207
Ever notice how often someone asks for a brochure when what they really need is something else entirely? That’s where this conversation goes...
From the Archive | Stop Storming the Castle | Matt Nettleton | 1206
After twelve hundred episodes and sixteen years of conversations, I’ve heard a lot of smart ideas about marketing and sales. But every once...
From the Archive | Your Bio Isn’t About You | Danielle Hughes | 1205
I knew that Danielle Hughes and I were kindred spirits the first time I saw the name of her company More Than Words Copywriting. Clearly, we...
From the Archive | Simple Social Media Strategy: Stop Posting, Start Conversations | 1204
I love diving into my archive. There are so many amazing conversations there, like this one with Deirdre Tshien. We talked about the differe...
From the Archive |Smart Targeting, Slippery Slopes | Psychographics Good & Bad | 1203
The same tool that helps you find your best customer can also be used to find someone’s fears, anger, or bias. That’s where smart marketing...
From the Archive: Why Your Camera isn't the Problem | Mechelle McDonald | 1202
Continuing the dive into my vault this week, I decided to share one of the most popular episodes of all time. And it is about video. It turn...
From the Archive: Turtle Power Meets Team Power | 1201
Reaching 1,200 episodes feels like the perfect excuse to look back at where it all began. Over the years, there have been conversations that...
1,200 Conversations - Milestone Matter | More Than a Few Words | Lorraine Ball
Welcome to More Than a Few Words, a marketing conversation. And today… I'm celebrating a milestone. This is episode number 1200. Yes, twelve...
Donuts, Beer and a Hard Lesson | Billy Sammons | 1199
You’d think donuts and beer would be an easy sell. I mean, carbs and craft brews, what’s not to love? That’s exactly what Billy Sammons thou...
Are Your Headlines Putting Readers to Sleep? | 1198 | Lorraine Ball | More than a Few Words
Are Your Headlines Putting Readers to Sleep? (Let’s Fix That.) I’ve been thinking a lot lately about the polite little headlines we keep sen...