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Marketing Tug-of-War in Multi-Layer Brands Beth Trejo 1212 artwork
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Marketing Tug-of-War in Multi-Layer Brands Beth Trejo 1212

More than a Few Words by Lorraine Ball

Jun 21, 202611:24Business

Ever feel like your marketing plan is the rope in a tug-of-war match? The sales team is pulling one way. The owner is pulling another. Someone's daughter took a marketing class in college and has opinions. And the person...