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Radio and PodcastLive Radio & PodcastsBusiness
Clever Isn't Enough Be Clear If You Want People to Buy Scott Flood 1210
Great Marketing Isn't About Being Clever. It's About Being Understood. One of the biggest mistakes marketers make is chasing creativity for creativity's sake. A clever campaign might win awards, but if it doesn't help cu...
About This Episode
Clever Isn't Enough Be Clear If You Want People to Buy Scott Flood 1210 is an episode from More than a Few Words by Lorraine Ball. Great Marketing Isn't About Being Clever. It's About Being Understood. One of the biggest mistakes marketers...
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Published May 31, 2026, 11:50 long, audio available.
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