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From the Archive Stop Storming the Castle Matt Nettleton 1206 artwork
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From the Archive Stop Storming the Castle Matt Nettleton 1206

More than a Few Words by Lorraine Ball

May 9, 202612:34Business

After twelve hundred episodes and sixteen years of conversations, I’ve heard a lot of smart ideas about marketing and sales. But every once in a while, one sticks with me. This one goes all the way back to the beginning,...

About This Episode

From the Archive Stop Storming the Castle Matt Nettleton 1206 is an episode from More than a Few Words by Lorraine Ball. After twelve hundred episodes and sixteen years of conversations, I’ve heard a lot of smart ideas about marketing and s...

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Published May 9, 2026, 12:34 long, audio available.

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