Personalized persuasion and the role of AI
Apr 28, 2026 - 22:07
Radio and PodcastLive Radio & PodcastsBusiness
The internet made me do it: Branding in the age of virality
In this episode, Ananya Bhargava interviews Chris Peña, a graduate of the Walter Cronkite School of Journalism and Mass Communication at Arizona State University with 10 years of experience in social media. Focusing on t...
About This Episode
The internet made me do it: Branding in the age of virality is an episode from How to Cover Money by BizJournalism. In this episode, Ananya Bhargava interviews Chris Peña, a graduate of the Walter Cronkite School of Journalism and Mass Comm...
Podcast
This episode belongs to How to Cover Money.
Listen Online
Use the player on this page to stream the episode online.
Episode Details
Published May 14, 2025, 17:22 long, audio available.
Related Episodes
Continue listening to more episodes from How to Cover Money.
How corporate pressure and silence lead to ethical collapse
Apr 13, 2026 - 22:35
This has to be rage bait: Outrage-driven engagement on social media
Apr 8, 2026 - 16:56
Nostalgia marketing: When the past becomes a strategy
Mar 9, 2026 - 16:45
The subscription trap and the cost of consumer inertia
Feb 11, 2026 - 13:14
Capturing the reality of underinsurance: The visual work behind “Burned”
Dec 2, 2025 - 13:34
Questions About This Episode
What is The internet made me do it: Branding in the age of virality about?
In this episode, Ananya Bhargava interviews Chris Peña, a graduate of the Walter Cronkite School of Journalism and Mass Communication at Arizona State University with 10 years of experience in social media. Focusing on the rise of meme marketing, the discussion explores how internet culture and social media platforms have evolved, what makes certain brand campaigns go viral while others fall flat, and whether meme marketing is a sustainable strategy or just a short-term trend.
Where can I listen to The internet made me do it: Branding in the age of virality?
You can listen to The internet made me do it: Branding in the age of virality online on Radio and Podcast. Open the player on this page to stream the available audio.
Which podcast is The internet made me do it: Branding in the age of virality from?
The internet made me do it: Branding in the age of virality is an episode from How to Cover Money by BizJournalism.
How long is this episode?
This episode is 17:22 long.
When was this episode published?
This episode was published on May 14, 2025.
Can I save The internet made me do it: Branding in the age of virality for later?
Yes. Use the heart button on the episode page to add it to your favorite episodes list.
Are there related episodes from How to Cover Money?
Yes. This page shows related episodes from How to Cover Money when more episodes are available from the podcast feed.
Quick Answers About This Episode
Where can I listen to The internet made me do it: Branding in the age of virality?
You can listen to The internet made me do it: Branding in the age of virality on this page when the episode audio is available from the podcast feed.
Which podcast is this episode from?
The internet made me do it: Branding in the age of virality is from How to Cover Money by BizJournalism.
What are the episode details?
Published May 14, 2025 and 17:22 long