Parasocial relationships in the age of social media
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Personalized persuasion and the role of AI
In this episode, Ananya Bhargava interviews Jacob Teeny, Associate Professor of Marketing at Northwestern University. The discussion explores personalized persuasion, the difference between persuasion and manipulation, A...
About This Episode
Personalized persuasion and the role of AI is an episode from How to Cover Money by BizJournalism. In this episode, Ananya Bhargava interviews Jacob Teeny, Associate Professor of Marketing at Northwestern University. The discussion explores...
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This episode belongs to How to Cover Money.
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Episode Details
Published Apr 28, 2026, 22:07 long, audio available.
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