Personalized persuasion and the role of AI
Apr 28, 2026 - 22:07
Radio and PodcastLive Radio & PodcastsBusiness
Parasocial relationships in the age of social media
In this episode, Ananya Bhargava interviews Lauren Auverset, Assistant Professor of Strategic Communication at the University of Louisiana. The discussion explores the historical context and evolution of parasocial relat...
About This Episode
Parasocial relationships in the age of social media is an episode from How to Cover Money by BizJournalism. In this episode, Ananya Bhargava interviews Lauren Auverset, Assistant Professor of Strategic Communication at the University of Lou...
Podcast
This episode belongs to How to Cover Money.
Listen Online
Use the player on this page to stream the episode online.
Episode Details
Published May 14, 2026, 12:57 long, audio available.
Related Episodes
Continue listening to more episodes from How to Cover Money.
How corporate pressure and silence lead to ethical collapse
Apr 13, 2026 - 22:35
This has to be rage bait: Outrage-driven engagement on social media
Apr 8, 2026 - 16:56
Nostalgia marketing: When the past becomes a strategy
Mar 9, 2026 - 16:45
The subscription trap and the cost of consumer inertia
Feb 11, 2026 - 13:14
Capturing the reality of underinsurance: The visual work behind “Burned”
Dec 2, 2025 - 13:34