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Nostalgia marketing: When the past becomes a strategy
In this episode, Ananya Bhargava interviews Evan Weingarten , Assistant Professor of Marketing at USC Marshall School of Business. The discussion explores why nostalgia strikes a chord wxith consumers, how it influences...
About This Episode
Nostalgia marketing: When the past becomes a strategy is an episode from How to Cover Money by BizJournalism. In this episode, Ananya Bhargava interviews Evan Weingarten , Assistant Professor of Marketing at USC Marshall School of Business....
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This episode belongs to How to Cover Money.
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Episode Details
Published Mar 9, 2026, 16:45 long, audio available.
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