Parasocial relationships in the age of social media
May 14, 2026 - 12:57
Radio and PodcastLive Radio & PodcastsBusiness
Nostalgia marketing: When the past becomes a strategy
In this episode, Ananya Bhargava interviews Evan Weingarten , Assistant Professor of Marketing at USC Marshall School of Business. The discussion explores why nostalgia strikes a chord wxith consumers, how it influences...
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