Personalized persuasion and the role of AI
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Radio and PodcastLive Radio & PodcastsIn this episode, Ananya Bhargava interviews Evan Weingarten , Assistant Professor of Marketing at USC Marshall School of Business. The discussion explores why nostalgia strikes a chord wxith consumers, how it influences...
Nostalgia marketing: When the past becomes a strategy is an episode from How to Cover Money by BizJournalism. In this episode, Ananya Bhargava interviews Evan Weingarten , Assistant Professor of Marketing at USC Marshall School of Business....
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Published Mar 9, 2026, 16:45 long, audio available.
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In this episode, Ananya Bhargava interviews Evan Weingarten , Assistant Professor of Marketing at USC Marshall School of Business. The discussion explores why nostalgia strikes a chord wxith consumers, how it influences buying decisions and brand perception, and what behavioral research reveals about its psychological pull.
You can listen to Nostalgia marketing: When the past becomes a strategy online on Radio and Podcast. Open the player on this page to stream the available audio.
Nostalgia marketing: When the past becomes a strategy is an episode from How to Cover Money by BizJournalism.
This episode is 16:45 long.
This episode was published on Mar 9, 2026.
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Nostalgia marketing: When the past becomes a strategy is from How to Cover Money by BizJournalism.
Published Mar 9, 2026 and 16:45 long