Parasocial relationships in the age of social media
May 14, 2026 - 12:57
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This has to be rage bait: Outrage-driven engagement on social media
In this episode, Ananya Bhargava interviews Daniel Mochon , Associate Professor of Marketing at Tulane University. The discussion explores the confrontation effect in consumer behavior, why content that sparks outrage is...
About This Episode
This has to be rage bait: Outrage-driven engagement on social media is an episode from How to Cover Money by BizJournalism. In this episode, Ananya Bhargava interviews Daniel Mochon , Associate Professor of Marketing at Tulane University. T...
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Published Apr 8, 2026, 16:56 long, audio available.
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