Parasocial relationships in the age of social media
May 14, 2026 - 12:57
Radio and PodcastLive Radio & PodcastsBusiness
This has to be rage bait: Outrage-driven engagement on social media
In this episode, Ananya Bhargava interviews Daniel Mochon , Associate Professor of Marketing at Tulane University. The discussion explores the confrontation effect in consumer behavior, why content that sparks outrage is...
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