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This has to be rage bait: Outrage-driven engagement on social media artwork
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This has to be rage bait: Outrage-driven engagement on social media

How to Cover Money by BizJournalism

Apr 8, 202616:56Business

In this episode, Ananya Bhargava interviews Daniel Mochon , Associate Professor of Marketing at Tulane University. The discussion explores the confrontation effect in consumer behavior, why content that sparks outrage is...

About This Episode

This has to be rage bait: Outrage-driven engagement on social media is an episode from How to Cover Money by BizJournalism. In this episode, Ananya Bhargava interviews Daniel Mochon , Associate Professor of Marketing at Tulane University. T...

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Published Apr 8, 2026, 16:56 long, audio available.

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What is This has to be rage bait: Outrage-driven engagement on social media about?

In this episode, Ananya Bhargava interviews Daniel Mochon , Associate Professor of Marketing at Tulane University. The discussion explores the confrontation effect in consumer behavior, why content that sparks outrage is so effective at driving engagement, and whether a healthier online environment is possible in the future.

Where can I listen to This has to be rage bait: Outrage-driven engagement on social media?

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This has to be rage bait: Outrage-driven engagement on social media is an episode from How to Cover Money by BizJournalism.

How long is this episode?

This episode is 16:56 long.

When was this episode published?

This episode was published on Apr 8, 2026.

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Are there related episodes from How to Cover Money?

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Where can I listen to This has to be rage bait: Outrage-driven engagement on social media?

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Which podcast is this episode from?

This has to be rage bait: Outrage-driven engagement on social media is from How to Cover Money by BizJournalism.

What are the episode details?

Published Apr 8, 2026 and 16:56 long