Content that matters: Balancing strategy and authenticity on social media

In this episode, Ananya Bhargava interviews Crystal Alvarez , an instructor at the Walter Cronkite School of Journalism and Mass Communication at ASU. Focusing on the role of authenticity in social media, the discussion explores the distinction between organic and paid content, the psychology of social proof and reciprocity in building brand loyalty, and the impact of social media on consumer decisions.

You can listen to Content that matters: Balancing strategy and authenticity on social media online on Radio and Podcast. Open the player on this page to stream the available audio.

Content that matters: Balancing strategy and authenticity on social media is an episode from How to Cover Money by BizJournalism.

This episode is 19:27 long.

This episode was published on Jan 8, 2025.

Yes. Use the heart button on the episode page to add it to your favorite episodes list.

Yes. This page shows related episodes from How to Cover Money when more episodes are available from the podcast feed.