What Would You Do if you were embarking on a replatform in 2026? – with James Gurd

James Gurd is The Digital Juggler, and host of the Inside Commerce Podcast. He has over 20 years’ experience helping B2C and B2B brands deliver eCommerce growth, primarily through tech stack optimisation. From agency and tech selection through to team training and project leadership. In this WWYD episode, James dives deep into what it really takes to replatform successfully in 2026 — from building the right business case and aligning your leadership team, to navigating Shopify decisions, managing friction, and avoiding expensive mistakes. If a replatform is on your horizon, this episode is packed with practical advice you won’t want to miss. Hit PLAY to hear: Why replatforming without a business case is a costly mistake 💸 The real question you must ask before choosing Shopify How to map your data flows (and avoid tech stack chaos) 🔄 The hidden costs most teams miss in their TCO spreadsheet How to get C-suite buy-in without triggering internal friction 👀 The 15–20% rule that could save your launch timeline ⏳ Key timestamps to dive straight in: [06:09] Platform Limitations Driving Transition [07:56] Shopify's Market Strength Explained [12:40] "Replatforming: Goals, ROI, Consensus" [15:37] "Understanding Data Flows in Replatforming" [17:42] AI Strategy vs Tactical Adoption [22:11] "Effective Team Roles and Accountability" [23:21] Listen to James’ Top Tips! Full episode notes here: --- Download our ebook... 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at Love the show? Chloe would love your feedback - leave a review here: or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: Advertising Inquiries: Privacy & Opt-Out:

You can listen to What Would You Do if you were embarking on a replatform in 2026? – with James Gurd online on Radio and Podcast. Open the player on this page to stream the available audio.

What Would You Do if you were embarking on a replatform in 2026? – with James Gurd is an episode from eCommerce MasterPlan by Chloë Thomas.

This episode is 31:21 long.

This episode was published on Mar 2, 2026.

Yes. Use the heart button on the episode page to add it to your favorite episodes list.

Yes. This page shows related episodes from eCommerce MasterPlan when more episodes are available from the podcast feed.