How to Grow Profits in 2026

In this special episode of the eCommerce MasterPlan Podcast, Chloe Thomas shares a panel discussion from a recent webinar focused on one big question: How can eCommerce brands grow both sales and profits in 2026? Chloe is joined by three expert voices from very different areas of eCommerce – promotions, CRO and experimentation, and growth strategy – to explore what’s really driving performance right now. From intelligent offers and smarter discounting to experimentation, retention, and measuring what truly matters, this is a practical, insight-packed conversation designed to help you grow more efficiently in 2026. Hit PLAY to hear: Why most brands are losing money with discounts (and how to fix it) 💸 The simple shift that separates demand creation vs demand capture 🎯 How to stop pouring budget into a “leaky bucket” of customers 🪣 The truth about conversion rate – dead metric or still king? 📊 How to grow sales AND profit at the same time (yes, really) 📈 The mindset top brands use to consistently improve performance 🧠 Key timestamps to dive straight in: [07:55] Intelligent Offers [19:15] The advice I've been giving most often to brands to help them improve their profits is... [27:00] How to measure success? KPIS, Metrics, Benchmarks and more [35:00] CRO improvements are the only way to improve ALL your marketing performance [44:26] You CAN grow profits and sales at the same time [52:30] Final takeaways Full episode notes here: --- Download our ebook... 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at Love the show? Chloe would love your feedback - leave a review here: or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: Advertising Inquiries: Privacy & Opt-Out:

You can listen to How to Grow Profits in 2026 online on Radio and Podcast. Open the player on this page to stream the available audio.

How to Grow Profits in 2026 is an episode from eCommerce MasterPlan by Chloë Thomas.

This episode is 55:03 long.

This episode was published on May 4, 2026.

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