How Clothes Doctor Is Growing with Smarter Subscriptions, AI, and Sustainability
Janis Thomas is the CMO at Clothes Doctor, a fast-growing UK clothing-care brand selling premium laundry and fabric-care products. Founded i...
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eCommerce MasterPlan
Trying to work out how to acquire more customers? Need to improve customer retention? Or just looking for some reassurance you’re on the right track? That’s what the eCommerce MasterPlan is...
Episodes
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How Products Get to Market Faster – and How AI helps Shoppers Find Them
Mark Howell is the Director Retailers EMEA at Rithum, where they help the world’s leading brands and retailers list, market, fulfill, and op...
How BLD BRO Built a Fast-Growing DTC Brand with Shopify, Amazon and Community
Tariq Kazemi is the co-founder and CEO at BLD BRO, a British skincare brand championing “bald confidence”. Founded in 2021, they did £3.5mil...
WWYD if you were CFO at a Fast-Growing DTC Brand? – with Dan Major
Dan Major is a Fractional CFO for DTC fashion, footwear, and beauty brands. Focused on scaling profitability by unlocking margin and freeing...
How &Sons Built an 8-Figure Menswear Brand Through Community
James Cowdale is the co-owner and marketing director at &Sons, a fashion BCorp brand selling vintage style clothing, primarily menswear. Fou...
Building a Purpose-Driven Brand to £15m: How Asket Scaled Without Chasing Trends
Jonatan Ehn is the Chief Commercial Officer at Asket, a fashion brand that doesn’t think of itself as a fashion brand. With the goal to libe...
Calla Shoes’ Winning Formula: SEO, Customer Feedback, and Strategic Partnerships
Jennifer Bailey is the CEO Founder at Calla Shoes, sellers of women's shoes for bunions, wide feet and problem feet. Founded in 2016 they no...
WWYD as Head of eCommerce Entering the Preloved Market? Andy Ostcliffe
Andy Ostcliffe is the Chief at Chiefly, where they’re experts on the Charity Retail Sector and pre-loved sales across product categories. Pr...
How CULT MIA Scaled 5X by Building a Global Luxury Fashion Marketplace
Holly Daniels is the Head of eCommerce at CULT MIA & a Drapers 30 Under 30 Alumni. CULT MIA is an independent luxury fashion marketplace, sh...
Best-of-Breed vs Consolidation: Choosing the Right eCommerce Tech Stack with Portmeirion’s Ankit Jadav
Ankit Jadav is the Global Head of Digital Operations at Portmeirion Group, home to six unique homeware and fragrance brands with a combined...
AI Search, Meta Ads, and Lean Operations: The Myrqvist Growth Story
Douglas Holm is the Head of Online at Myrqvist, sellers and designers of quality, classic men’s shoes. Founded in 2016 they now sell online...
Scaling Impact: How Elvis & Kresse Turned Waste Into a Thriving Regenerative Brand
Kresse Wesling CBE is the co-founder at Elvis and Kresse, the designers, manufacturers, and sellers of their range of sustainable and ethica...
Episode 600: 14 eCommerce Mistakes Revealed with Chloe Thomas
Success stories are easy to find in eCommerce. The mistakes, failures, and expensive lessons? Not so much. To celebrate the 600th episode of...
5 Big Wins You Get with an AI Shopping Assistant
Yaël de Keijzer and Anna Atmis are from Doofinder. Doofinder has been helping eCommerce brands improve product discovery and search experien...
The Search-Driven Fashion Strategy That Helped Spirithoods Scale
Latif Hamilton is the creative CEO at Spirithoods, who sell animal inspired apparel and give 10% back to endangered animals. Founded in 2009...
How Sole Responsibility is Building a Fast-Growing Business from Fashion Returns
Simon Payne is the co-founder at Sole Responsibility, a sustainable retail business specialising in the resale and takeback of seconds in th...
Uncle Matt’s Hats: Using Storytelling, UGC, and Mission to Grow an eCommerce Brand
Steve Willicott is the founder at Uncle Matt's Hats, selling baseball caps and supporting men’s mental health. Founded in 2024, they sell vi...
How Moon Phase Studios Scaled to £1M with Email Marketing & Seasonal Strategy, with Hayley Jones
Hayley Jones is the Artist and Founder at Moon Phase Studios. The studio exists to empower its customers to become more attuned to the moon...
From DTC to B2B: How Moyu Scaled to €1.5M by Shifting Its Sales Strategy with Roel Schatorjé
Roel Schatorjé is the Founder of MOYU, sellers of erasable stone paper notebooks, designed to reduce single-use paper and reforest the plane...
How to Grow Profits in 2026
In this special episode of the eCommerce MasterPlan Podcast, Chloe Thomas shares a panel discussion from a recent webinar focused on one big...