5 Big Wins You Get with an AI Shopping Assistant
Jun 15, 2026 - 38:15
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Steve Willicott is the founder at Uncle Matt's Hats, selling baseball caps and supporting men’s mental health. Founded in 2024, they sell via their Shopify store, and are about to launch their second range. In this episo...
Uncle Matt’s Hats: Using Storytelling, UGC, and Mission to Grow an eCommerce Brand is an episode from eCommerce MasterPlan by Chloë Thomas. Steve Willicott is the founder at Uncle Matt's Hats, selling baseball caps and supporting men’s ment...
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Published May 25, 2026, 32:08 long, audio available.
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