How to Grow Sales in 2026

In this special episode of the eCommerce MasterPlan Podcast, Chloe Thomas shares a panel discussion from a live webinar focused on one big question: what’s really going to move the needle for eCommerce brands in 2026? Chloe is joined by three expert voices from very different corners of eCommerce – growth, consumer behaviour, and AI – to unpack what’s working, what’s not, and where brands should be focusing their time, energy, and budgets this year. From TikTok growth and AI-powered customer experience to brand trust, tech stacks, and surviving economic pressure, this is a practical, wide-ranging conversation designed to help you grow smarter in 2026. Hit PLAY to hear: Why TikTok is still the fastest growth lever for eCommerce (even without TikTok Shop) 📈 How brands are using AI to unlock 5–10% more revenue — without replacing their team 🤖 The mistake brands are making by chasing trends (and how it’s killing long-term growth) 🚫 Where to start with AI if you want real results, not expensive experiments ⚙️ How economic pressure is changing how customers buy — and what that means for your strategy 💸 What to stop doing in 2026 to free up time, budget, and headspace for growth ✂️ Key timestamps to dive straight in: [04:51] "Future Advice for Brands" [06:35] "Buying Decisions: Risk and Behavior" [11:55] AI: Essential for Business Efficiency [17:44] "Action-Driven Brands Drive Growth" [27:32] Amazon's Evolution & AI Branding [30:09] Essential eCommerce Tools and Strategy [39:12] AI for High-Quality SEO Content [42:44] "Target Right Customers, Build Trust" [46:29] Maximize ROI with AI Tools [47:39] "Focus on Customers, Not Chaos" Full episode notes here: --- Download our ebook... 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at Love the show? Chloe would love your feedback - leave a review here: or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: Advertising Inquiries: Privacy & Opt-Out:

You can listen to How to Grow Sales in 2026 online on Radio and Podcast. Open the player on this page to stream the available audio.

How to Grow Sales in 2026 is an episode from eCommerce MasterPlan by Chloë Thomas.

This episode is 53:40 long.

This episode was published on Feb 2, 2026.

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