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38 - Creating a world-class B2B SaaS brand (with Ling Koay, Chief Brand Officer at Oneflow)
Ling Koay started as the first marketer at Oneflow and has been with the company for 7 years, during which Oneflow went public while Ling built the marketing function. Ling has a strong passion for brand and that's...
About This Episode
38 - Creating a world-class B2B SaaS brand (with Ling Koay, Chief Brand Officer at Oneflow) is an episode from Driving Demand by Akseli Matila, B2B growth expert. Ling Koay started as the first marketer at Oneflow and has been with the comp...
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This episode belongs to Driving Demand.
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Episode Details
Published Sep 24, 2024, 47:41 long, audio available.
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Questions About This Episode
What is 38 - Creating a world-class B2B SaaS brand (with Ling Koay, Chief Brand Officer at Oneflow) about?
Ling Koay started as the first marketer at Oneflow and has been with the company for 7 years, during which Oneflow went public while Ling built the marketing function. Ling has a strong passion for brand and that's what this episode is all about! On this episode we talk about: - When should B2B companies invest in brand? - Is there a scenario where brand doesn't matter? - What goes into a brand and how to get the founders onboard? - How to approach a rebrand? How much time and budget should one allocate? - How do you measure your brand? 🌍 Join our community of 700+ European B2B Marketers on drivingdemand.carrd.co
Where can I listen to 38 - Creating a world-class B2B SaaS brand (with Ling Koay, Chief Brand Officer at Oneflow)?
You can listen to 38 - Creating a world-class B2B SaaS brand (with Ling Koay, Chief Brand Officer at Oneflow) online on Radio and Podcast. Open the player on this page to stream the available audio.
Which podcast is 38 - Creating a world-class B2B SaaS brand (with Ling Koay, Chief Brand Officer at Oneflow) from?
38 - Creating a world-class B2B SaaS brand (with Ling Koay, Chief Brand Officer at Oneflow) is an episode from Driving Demand by Akseli Matila, B2B growth expert.
How long is this episode?
This episode is 47:41 long.
When was this episode published?
This episode was published on Sep 24, 2024.
Can I save 38 - Creating a world-class B2B SaaS brand (with Ling Koay, Chief Brand Officer at Oneflow) for later?
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Are there related episodes from Driving Demand?
Yes. This page shows related episodes from Driving Demand when more episodes are available from the podcast feed.
Quick Answers About This Episode
Where can I listen to 38 - Creating a world-class B2B SaaS brand (with Ling Koay, Chief Brand Officer at Oneflow)?
You can listen to 38 - Creating a world-class B2B SaaS brand (with Ling Koay, Chief Brand Officer at Oneflow) on this page when the episode audio is available from the podcast feed.
Which podcast is this episode from?
38 - Creating a world-class B2B SaaS brand (with Ling Koay, Chief Brand Officer at Oneflow) is from Driving Demand by Akseli Matila, B2B growth expert.
What are the episode details?
Published Sep 24, 2024 and 47:41 long