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37 - ABM: Expectations vs Reality (with Yulia Olennikova, Head of Marketing at N.Rich) artwork
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37 - ABM: Expectations vs Reality (with Yulia Olennikova, Head of Marketing at N.Rich)

Driving Demand by Akseli Matila, B2B growth expert

Mar 15, 202433:29Business

Yulia Olennikova started out as the first marketing hire at N.Rich and before that she did 7 years at SEMrush. She's deeply passionate about ABM and is currently documenting their journey of building the go-to-marke...

About This Episode

37 - ABM: Expectations vs Reality (with Yulia Olennikova, Head of Marketing at N.Rich) is an episode from Driving Demand by Akseli Matila, B2B growth expert. Yulia Olennikova started out as the first marketing hire at N.Rich and before that...

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Published Mar 15, 2024, 33:29 long, audio available.

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