37 - ABM: Expectations vs Reality (with Yulia Olennikova, Head of Marketing at N.Rich)

Driving Demand by Akseli Matila, B2B growth expert

Yulia Olennikova started out as the first marketing hire at N.Rich and before that she did 7 years at SEMrush. She's deeply passionate about ABM and is currently documenting their journey of building the go-to-marke...View more