Radio and PodcastRadio and PodcastLive Radio & Podcasts
37 - ABM: Expectations vs Reality (with Yulia Olennikova, Head of Marketing at N.Rich) artwork
Business

37 - ABM: Expectations vs Reality (with Yulia Olennikova, Head of Marketing at N.Rich)

Driving Demand by Akseli Matila, B2B growth expert

Mar 15, 202433:29Business

Yulia Olennikova started out as the first marketing hire at N.Rich and before that she did 7 years at SEMrush. She's deeply passionate about ABM and is currently documenting their journey of building the go-to-marke...

About This Episode

37 - ABM: Expectations vs Reality (with Yulia Olennikova, Head of Marketing at N.Rich) is an episode from Driving Demand by Akseli Matila, B2B growth expert. Yulia Olennikova started out as the first marketing hire at N.Rich and before that...

Podcast

This episode belongs to Driving Demand.

Listen Online

Use the player on this page to stream the episode online.

Episode Details

Published Mar 15, 2024, 33:29 long, audio available.

Related Episodes

Continue listening to more episodes from Driving Demand.

Questions About This Episode

What is 37 - ABM: Expectations vs Reality (with Yulia Olennikova, Head of Marketing at N.Rich) about?

Yulia Olennikova started out as the first marketing hire at N.Rich and before that she did 7 years at SEMrush. She's deeply passionate about ABM and is currently documenting their journey of building the go-to-market motion for an ABM platform. On this episode we talk about: - How do you start building out an ABM program? - How do you define your ICP? - How do you plan the actual campaigns? - How do you measure success? 🌍 Join our community of 700+ European B2B Marketers on drivingdemand.carrd.co

Where can I listen to 37 - ABM: Expectations vs Reality (with Yulia Olennikova, Head of Marketing at N.Rich)?

You can listen to 37 - ABM: Expectations vs Reality (with Yulia Olennikova, Head of Marketing at N.Rich) online on Radio and Podcast. Open the player on this page to stream the available audio.

Which podcast is 37 - ABM: Expectations vs Reality (with Yulia Olennikova, Head of Marketing at N.Rich) from?

37 - ABM: Expectations vs Reality (with Yulia Olennikova, Head of Marketing at N.Rich) is an episode from Driving Demand by Akseli Matila, B2B growth expert.

How long is this episode?

This episode is 33:29 long.

When was this episode published?

This episode was published on Mar 15, 2024.

Can I save 37 - ABM: Expectations vs Reality (with Yulia Olennikova, Head of Marketing at N.Rich) for later?

Yes. Use the heart button on the episode page to add it to your favorite episodes list.

Are there related episodes from Driving Demand?

Yes. This page shows related episodes from Driving Demand when more episodes are available from the podcast feed.

Quick Answers About This Episode

Where can I listen to 37 - ABM: Expectations vs Reality (with Yulia Olennikova, Head of Marketing at N.Rich)?

You can listen to 37 - ABM: Expectations vs Reality (with Yulia Olennikova, Head of Marketing at N.Rich) on this page when the episode audio is available from the podcast feed.

Which podcast is this episode from?

37 - ABM: Expectations vs Reality (with Yulia Olennikova, Head of Marketing at N.Rich) is from Driving Demand by Akseli Matila, B2B growth expert.

What are the episode details?

Published Mar 15, 2024 and 33:29 long