36 - How to transition from Lead Gen to Demand Gen (The Ultimate Guide)

In this episode we give you a deep-dive on how to transition from Lead Generation to Demand Generation. I will give you the ins and outs on how we did this journey at GetAccept and the results we've seen from it. You will learn about: Understand where your audience consume content Split your funnel into high-intent and low-intent Understand the dark funnel Create demand vs capture demand? Why should you care about building an owned audience? 🌍 Join our community of 700+ European B2B Marketers on drivingdemand.io . This episode is brought to you by our great partners GetAccept , Sway & N.Rich .

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36 - How to transition from Lead Gen to Demand Gen (The Ultimate Guide) is an episode from Driving Demand by Akseli Matila, B2B growth expert.

This episode is 24:11 long.

This episode was published on Dec 20, 2023.

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