Business

Driving Demand

Akseli Matila, B2B growth expert

In this podcast we interview European marketing leaders at the forefront of modern demand generation to help you make the shift and join the movement.

Episodes

20 of 40 episodes

39 - The Human Edge: Leveraging Soft Skills in an AI-Driven Marketing World (with Jonas Terning, Chief Brand Officer at Oneflow)

Jonas Terning is the founder of a B2B marketing agency called Scaale.io. Jonas has an unusual backround as he first worked in the media indu...

38:45Oct 22, 2024

38 - Creating a world-class B2B SaaS brand (with Ling Koay, Chief Brand Officer at Oneflow)

Ling Koay started as the first marketer at Oneflow and has been with the company for 7 years, during which Oneflow went public while Ling bu...

47:41Sep 24, 2024

37 - ABM: Expectations vs Reality (with Yulia Olennikova, Head of Marketing at N.Rich)

Yulia Olennikova started out as the first marketing hire at N.Rich and before that she did 7 years at SEMrush. She's deeply passionate...

33:29Mar 15, 2024

36 - How to transition from Lead Gen to Demand Gen (The Ultimate Guide)

In this episode we give you a deep-dive on how to transition from Lead Generation to Demand Generation. I will give you the ins and outs on...

24:11Dec 20, 2023

35 - How to use podcasts as a revenue driver (with Tara Robertson, Head of Demand Generation at Chili Piper)

Tara Robertson is the Head of Demand Generation at Chili Piper, one of the most badass SaaS companies around. In this episode, she talks abo...

28:11Nov 3, 2023

34 - How to use HubSpot efficiently in your marketing work (with Pasha Irshad, Co-founder at Shape & Scale)

Pasha Irshad is one of these marketers on LinkedIn that have a really clear niche and expertise, HubSpot and how marketers can excel at usin...

39:28Oct 5, 2023

33 - Growing revenue organically through subject matter experts (SMEs) (with James Sutton, Senior Demand Generation Manager at Jiminny)

James Sutton has been working at two of the fastest growing SaaS companies in the UK for the last 4 years, Cognism & Jiminny. In this episod...

49:12Aug 31, 2023

32 - How to evaluate H1 in order to crush your marketing targets in H2

What should you prioritize first when you get back after your vacation? In this episode, we talk about how and why you should evaluate H1 in...

13:43Jul 31, 2023

31 - Growing through a recession (with Andrew Davies, CMO at Paddle)

Andrew Davies is the CMO at one of the coolest SaaS companies out there, Paddle. During 2022 they took in their Series D investment of $200m...

28:04Jun 27, 2023

30 - How to master LinkedIn Ads for B2B (with Justing Rowe, Founder & CMO at Impactable)

Justin Rowe is one of the brightest stars when it comes to LinkedIn Ads for B2B. One thing that's so great about Justin is the fact tha...

32:20May 23, 2023

29 - How to Build a Stronger Paid Pipeline for 2023 (with Canberk Beker, Global Head of Paid at Cognism)

Q1 is done and dusted: How did we achieve our highest paid pipeline ever? Adam Holmgren (Global Demand Gen Leader at GetAccept) and Canberk...

44:17Apr 26, 2023

28 - From 0 to ABM hero (with Andrei Zinkevich & Vladimir Blagojević, Co-Founders at Fullfunnel.io)

We've never seen so much chatter about ABM as in the last few months. Marketing teams have been forced to niche down their marketing ef...

39:14Mar 22, 2023

27 - How Cognism achieved a 2x ROI from their paid pipeline in just 6 months (with Canberk Beker, Global Head of Paid Acquisition at Cognism)

During the last few years Cognism have been a real success story in their shift from Lead Gen to Demand Gen. A little over 6 months ago, Can...

39:46Mar 2, 2023

26 - The no bullsh*t guide to Social Selling (with Laura Erdem, Senior Account Executive at Dreamdata)

Laura Erdem is a Senior Account Executive at Dreamdata. During this episode she gives us an in-depth look into how Dreamdata (and herself) b...

38:05Feb 16, 2023

25 - How intent data can be a solution to more cost-efficient growth (with Viktor Carlsson, Co-founder at Albacross)

Viktor Carlsson is the co-founder at Albacross. During this episode he shares how they have grown Albacross during the last 8 years and why...

26:05Feb 1, 2023

24 - The only Google Ads playbook you'll ever need (with Roman Krs, Performance marketer at Easygenerator)

Roman Krs is the performance marketer at Easygenerator. He is also a freelancer within the paid ads domain and focuses especially on Google...

29:11Jan 17, 2023

23 - SEO secrets to go from 0 to 1,5M impressions in only 6 months (with Emir Atlı, Co-Founder & CRO at HockeyStack)

Emir Atlı is the Co-Founder and CRO at HockeyStack . He is also the podcast host of his own show "SaaS Marketing & Growth Chats" where he ha...

38:15Jan 3, 2023

22 - How to drive demos from LinkedIn Ads (With Gabriel Ehrlich, CEO at Remotion)

Gabriel Ehrlich is the CEO at Remotion, a LinkedIn Ads agency for B2B. They have helped some really cool companies scale their LinkedIn effo...

50:58Dec 12, 2022

21 - My guide to B2B marketing during a recession

Many companies are experiencing uncertain times, especially in B2B. The marketing department is usually one of the first to get hit in some...

22:40Nov 30, 2022

20 - How to grow a community and find revenue streams from it (With Thomas Sjöberg & Daniel Nackovski, Co-Founders at SaaS Nordic)

The SaaS Nordic Community is a really beautiful story. Starting with getting to know each other at a previous workplace, creating a joint po...

36:35Nov 4, 2022