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27 - How Cognism achieved a 2x ROI from their paid pipeline in just 6 months (with Canberk Beker, Global Head of Paid Acquisition at Cognism) artwork
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27 - How Cognism achieved a 2x ROI from their paid pipeline in just 6 months (with Canberk Beker, Global Head of Paid Acquisition at Cognism)

Driving Demand by Akseli Matila, B2B growth expert

Mar 2, 202339:46Business

During the last few years Cognism have been a real success story in their shift from Lead Gen to Demand Gen. A little over 6 months ago, Canberk Beker joined the company as their Global Head of Paid Acquisition and manag...

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