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27 - How Cognism achieved a 2x ROI from their paid pipeline in just 6 months (with Canberk Beker, Global Head of Paid Acquisition at Cognism) artwork
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27 - How Cognism achieved a 2x ROI from their paid pipeline in just 6 months (with Canberk Beker, Global Head of Paid Acquisition at Cognism)

Driving Demand by Akseli Matila, B2B growth expert

Mar 2, 202339:46Business

During the last few years Cognism have been a real success story in their shift from Lead Gen to Demand Gen. A little over 6 months ago, Canberk Beker joined the company as their Global Head of Paid Acquisition and manag...

About This Episode

27 - How Cognism achieved a 2x ROI from their paid pipeline in just 6 months (with Canberk Beker, Global Head of Paid Acquisition at Cognism) is an episode from Driving Demand by Akseli Matila, B2B growth expert. During the last few years C...

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Episode Details

Published Mar 2, 2023, 39:46 long, audio available.

Questions About This Episode

What is 27 - How Cognism achieved a 2x ROI from their paid pipeline in just 6 months (with Canberk Beker, Global Head of Paid Acquisition at Cognism) about?

During the last few years Cognism have been a real success story in their shift from Lead Gen to Demand Gen. A little over 6 months ago, Canberk Beker joined the company as their Global Head of Paid Acquisition and managed to double the ROI from their paid pipeline during these months. In this episode he shares how he did it: - How they generated a huge pipeline from Competitor Ads on Google - What does LinkedIn in-feed consumption really mean? - Can you capture Conversions on Facebook and how do you do it? - And much much more This episode is brought to you by our great partners Albacross , HockeyStack , GetAccept & N.Rich.

Where can I listen to 27 - How Cognism achieved a 2x ROI from their paid pipeline in just 6 months (with Canberk Beker, Global Head of Paid Acquisition at Cognism)?

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Which podcast is 27 - How Cognism achieved a 2x ROI from their paid pipeline in just 6 months (with Canberk Beker, Global Head of Paid Acquisition at Cognism) from?

27 - How Cognism achieved a 2x ROI from their paid pipeline in just 6 months (with Canberk Beker, Global Head of Paid Acquisition at Cognism) is an episode from Driving Demand by Akseli Matila, B2B growth expert.

How long is this episode?

This episode is 39:46 long.

When was this episode published?

This episode was published on Mar 2, 2023.

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Where can I listen to 27 - How Cognism achieved a 2x ROI from their paid pipeline in just 6 months (with Canberk Beker, Global Head of Paid Acquisition at Cognism)?

You can listen to 27 - How Cognism achieved a 2x ROI from their paid pipeline in just 6 months (with Canberk Beker, Global Head of Paid Acquisition at Cognism) on this page when the episode audio is available from the podcast feed.

Which podcast is this episode from?

27 - How Cognism achieved a 2x ROI from their paid pipeline in just 6 months (with Canberk Beker, Global Head of Paid Acquisition at Cognism) is from Driving Demand by Akseli Matila, B2B growth expert.

What are the episode details?

Published Mar 2, 2023 and 39:46 long