148. Fandoms & Franchises – The Future of Cultural Connections

In this episode, host Cassandra Napoli, WGSN’s Head of Kidswear Erin Rechner and Senior Cultural Strategist Liz Tan delve into the cultural moments set to define 2026 and beyond, offering insights into how brands can strategically embed themselves into these pivotal happenings. We explore the future of fandoms, the rise of women in sports and the impact of co-creation on niche cultures. Discover how WGSN’s Events + Culture platform provides a roadmap for brands looking to connect with audiences meaningfully. Whether you’re a brand strategist or a culture enthusiast, gain valuable perspectives on navigating the evolving landscape of cultural engagement.

You can listen to 148. Fandoms & Franchises – The Future of Cultural Connections online on Radio and Podcast. Open the player on this page to stream the available audio.

148. Fandoms & Franchises – The Future of Cultural Connections is an episode from Create Tomorrow, The WGSN Podcast by WGSN.

This episode is 00:27:15 long.

This episode was published on Oct 28, 2025.

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