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162. Trace It, Prove It, Profit: The Rise of Digital Product Passports artwork
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162. Trace It, Prove It, Profit: The Rise of Digital Product Passports

Create Tomorrow, The WGSN Podcast by WGSN

Apr 21, 202600:29:36Arts

Digital Product Passports (DPPs) are changing how brands connect with consumers, driving circularity and revenue simultaneously. Host Cassandra Napoli invites IoDF’s CEO Leanne Young and CCO Cat Taylor who are using regu...