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162. Trace It, Prove It, Profit: The Rise of Digital Product Passports
Digital Product Passports (DPPs) are changing how brands connect with consumers, driving circularity and revenue simultaneously. Host Cassandra Napoli invites IoDF’s CEO Leanne Young and CCO Cat Taylor who are using regu...
About This Episode
162. Trace It, Prove It, Profit: The Rise of Digital Product Passports is an episode from Create Tomorrow, The WGSN Podcast by WGSN. Digital Product Passports (DPPs) are changing how brands connect with consumers, driving circularity and re...
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This episode belongs to Create Tomorrow, The WGSN Podcast.
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Episode Details
Published Apr 21, 2026, 00:29:36 long, audio available.
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Questions About This Episode
What is 162. Trace It, Prove It, Profit: The Rise of Digital Product Passports about?
Digital Product Passports (DPPs) are changing how brands connect with consumers, driving circularity and revenue simultaneously. Host Cassandra Napoli invites IoDF’s CEO Leanne Young and CCO Cat Taylor who are using regulation to create traceable, smarter products. They uncover how embedding DPPs into garments expands consumer engagement, revealing design concerns from discreet NFC chips to culturally sensitive placements that streamline marketing without social fatigue. Find out how brands build loyalty and maximise resale and repair.
Where can I listen to 162. Trace It, Prove It, Profit: The Rise of Digital Product Passports?
You can listen to 162. Trace It, Prove It, Profit: The Rise of Digital Product Passports online on Radio and Podcast. Open the player on this page to stream the available audio.
Which podcast is 162. Trace It, Prove It, Profit: The Rise of Digital Product Passports from?
162. Trace It, Prove It, Profit: The Rise of Digital Product Passports is an episode from Create Tomorrow, The WGSN Podcast by WGSN.
How long is this episode?
This episode is 00:29:36 long.
When was this episode published?
This episode was published on Apr 21, 2026.
Can I save 162. Trace It, Prove It, Profit: The Rise of Digital Product Passports for later?
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Are there related episodes from Create Tomorrow, The WGSN Podcast?
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Where can I listen to 162. Trace It, Prove It, Profit: The Rise of Digital Product Passports?
You can listen to 162. Trace It, Prove It, Profit: The Rise of Digital Product Passports on this page when the episode audio is available from the podcast feed.
Which podcast is this episode from?
162. Trace It, Prove It, Profit: The Rise of Digital Product Passports is from Create Tomorrow, The WGSN Podcast by WGSN.
What are the episode details?
Published Apr 21, 2026 and 00:29:36 long