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WGSN is the world's leading trend authority. We define what’s next so you can make smarter decisions today. Our global trend forecasters and data scientists obsessively decode the future to...
Digital Product Passports (DPPs) are changing how brands connect with consumers, driving circularity and revenue simultaneously. Host Cassan...
Most Gen Zs are eager to rent and resell their wardrobes, but what if clothing brands started designing specifically for this shift? Host Ca...
Colour isn't just about aesthetics; it reflects and communicates emotions and events that shape our world. In this episode, host Cassandra N...
Host Cassandra Napoli invites WGSN’s Senior Strategist Laura Yiannakou to share insights on adapting fashion for fluctuating bodies and chan...
Join host Cassandra Napoli, Head of Consumer Forecasting at WGSN, as she explores the latest insights from Fashion Month with industry exper...
In this Create Tomorrow episode, host Cassandra Napoli invites Adobe Firefly Enterprise’s Director of Product Design Viggy Madhav to share h...
In this Create Tomorrow episode, host Cassandra Napoli meets Nicola Colombo, founder of E-SKIMO, to learn about innovative electric-assisted...
In this Create Tomorrow episode, host Cassandra Napoli invites British accessible accessories designer Destiny Pinto to share how she transf...
In this Create Tomorrow episode, host Cassandra Napoli and WGSN Sport & Outdoors Content Strategist Mary Stanwick review how Gen Z is reshap...
In this special one-off episode, WGSN CEO Carla Buzasi and Head of Consumer Insight Cassandra Napoli give a sneak peek into how WGSN forecas...
In this episode, WGSN’s CEO Carla Buzasi is joined by Head of Marketing, Events and Culture Forecasting Cassandra Napoli and VP of Content a...
In this Create Tomorrow episode, host Cassandra Napoli explores the evolving landscape of influence with industry leaders Brandon Perlman an...
In this Create Tomorrow episode, host Cassandra Napoli and Matthew Drinkwater, head of the Fashion Innovation Agency at London College of Fa...
In this Create Tomorrow episode, host Cassandra Napoli, surfboard shaper Donald Brink and former Surfer Magazine writer Gabe Sullivan discus...
In this episode, host Cassandra Napoli, WGSN’s Head of Kidswear Erin Rechner and Senior Cultural Strategist Liz Tan delve into the cultural...
Join host Cassandra Napoli as she delves into the evolving world of fashion with Lizzie Wheeler, a resale expert and founder of Archival Bri...
In this Create Tomorrow episode, host Cassandra Napoli dives into the world of upcycled fashion with Hilary Star de Roy, founder of New York...
Create Tomorrow host Cassandra Napoli invites Launderette NYC’s founders Ireland McCaughey and Ben Razin to discuss their transformation of...
Create Tomorrow host Cassandra Napoli hears from Gob founder Lauryn Menard.about how her company is disrupting the earplug industry with myc...
In this Create Tomorrow episode, host Cassandra Napoli speaks to Rurban founder Rebecca Hui about bridging global communities with corporati...
Create Tomorrow podcast host Cassandra Napoli invites co-founders of motherhood platform Spread the Jelly, Amrit Tietz and Lauren Levinger,...
Create Tomorrow podcast host Cassandra Napoli discusses the intriguing Vegan Reversal trend with insights from Senior Beauty Strategist Pia...
Create Tomorrow host Cassandra Napoli welcomes Lauren Scott-Harris to discuss how EARNT connects brands with social causes through volunteer...
Create Tomorrow host Cassandra Napoli invites founder of SkinSeries Rosie Broadhead and WGSN foresight lead Martina Rocca to discuss the int...
Create Tomorrow host Cassandra Napoli welcomes Quinn’s CEO and founder Caroline Spiegel to share how audio erotica is evolving sexual wellne...
Cassandra Napoli, Create Tomorrow’s host, welcomes Rajni Jacques, Snapchat’s Global Head of Fashion and Beauty, to share about the rise of d...
How can you round up a community to build your brand and disrupt industries? Create Tomorrow host Cassandra Napoli welcomes Modi Oyewole and...
Legacy media is entering a new era as Gen Z has grown up and is coming to power. Create Tomorrow host Cassandra Napoli invites editor-in-chi...
In this episode, Create Tomorrow host Cassandra Napoli hears from Nicole Loher, the founder of Climate Communications Collective C3, about b...
In this episode, WGSN’s Create Tomorrow host, Cassandra Napoli is joined by Content Director of Insight Joe McDonnell and Senior Strategist...
Gen Z brides are redefining wedding style with a passion for individuality and one-of-a-kind pieces often found in secondhand stores. Our ho...
How can the NFL grow its league now and in the future? In this episode, Cassandra Napoli, WGSN’s, and Kyle Smith, the NFL’s first Fashion Ed...
How can brands work with creatives to land successful campaigns with strong relationships? Our host Cassandra Napoli invites GRLSWIRL’s CEO...
What’s the last advertisement you simply can’t forget? In this episode, WGSN’s Create Tomorrow host, Cassandra Napoli, learns from Havas Lyn...
Gen Beta will be the first to grow up in an AI-driven world, raised by Gen Z and Zellennial parents who are rethinking digital childhoods am...
In this episode, we are looking at winning over tween and teen consumers online and at retail which is something our guest, Meghan Hurley, C...
It’s 2025, and chrono-normativity, hustle culture, and unhealthy habits are out. Which movements are shaking things up across industries? Di...
Future Dusk is a dark, moody and intriguing hue, offering a fresh take on dependable dark blue, sitting between blue and purple. Simultaneou...
In this episode, we look at the 2027 STEPIC forecasts which track the challenges and opportunities for 2027 across six areas: Society, Techn...
Today’s niche pop cultural references are dynamically shifting the language of tomorrow. From “skibidi” to “hawk tuah,” decode the everyday...
The WGSN podcast Create Tomorrow has a brand new permanent host: Cassandra Napoli, Head of Events and Marketing at WGSN. Cassandra speaks wi...
Can leather be sustainable? Discover how innovative technologies are transforming leather into a high-performing, biocircular material that...
How much do you care about personal body care? From reaching for the razor to popping pills and brushing your teeth, we reveal personal care...
The holiday season is fast approaching and with it comes the annual scramble for gifts. This year, it looks like we are not quite as generou...
How are we shopping and what informs how we make big purchases? The idea is simple – take your time to choose products you love and expect t...
Following New York Fashion Week, we review cutting-edge catwalk movements and how they form the wider trends we’ve been tracking at WGSN. Jo...
Today marks the start of Maison & Objet 2024 – the holy grail event in the world of decor and design. The biannual international trade fair...
What do fashion buying and Rachel Green from Friends have in common? In this episode of Create Tomorrow, we discuss fashion buying and the t...
WGSN has been tracking a rise in appetite for outdoor adventures including glamping and nighttime activities. In this episode, we discuss th...
The Olympics is not only about running the fastest, jumping the highest, and throwing the shot put the farthest. It is also about looking go...