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164. Beyond the Glazed Donut – How Playful Marketing is Reshaping Beauty
Amid misinformation and too many products to choose from, how can you engage customers and futureproof your brand? Join host Cassandra Napoli, WGSN’s Head of Consumer Forecasting, as she delves into skincare strategies w...
About This Episode
164. Beyond the Glazed Donut – How Playful Marketing is Reshaping Beauty is an episode from Create Tomorrow, The WGSN Podcast by WGSN. Amid misinformation and too many products to choose from, how can you engage customers and futureproof yo...
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This episode belongs to Create Tomorrow, The WGSN Podcast.
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Episode Details
Published May 19, 2026, 00:29:14 long, audio available.
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Questions About This Episode
What is 164. Beyond the Glazed Donut – How Playful Marketing is Reshaping Beauty about?
Amid misinformation and too many products to choose from, how can you engage customers and futureproof your brand? Join host Cassandra Napoli, WGSN’s Head of Consumer Forecasting, as she delves into skincare strategies with Rita Silva, The Ordinary’s Senior Manager, Scientific Communications and Brand Engagement. Rita shares how transparency and education are transforming trust in beauty brands, exploring how scientific communication shapes consumer behaviour and trends. They connect these insights to real-world impacts, emphasising the importance of structured narratives to strengthen loyalty.
Where can I listen to 164. Beyond the Glazed Donut – How Playful Marketing is Reshaping Beauty?
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Which podcast is 164. Beyond the Glazed Donut – How Playful Marketing is Reshaping Beauty from?
164. Beyond the Glazed Donut – How Playful Marketing is Reshaping Beauty is an episode from Create Tomorrow, The WGSN Podcast by WGSN.
How long is this episode?
This episode is 00:29:14 long.
When was this episode published?
This episode was published on May 19, 2026.
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Are there related episodes from Create Tomorrow, The WGSN Podcast?
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Where can I listen to 164. Beyond the Glazed Donut – How Playful Marketing is Reshaping Beauty?
You can listen to 164. Beyond the Glazed Donut – How Playful Marketing is Reshaping Beauty on this page when the episode audio is available from the podcast feed.
Which podcast is this episode from?
164. Beyond the Glazed Donut – How Playful Marketing is Reshaping Beauty is from Create Tomorrow, The WGSN Podcast by WGSN.
What are the episode details?
Published May 19, 2026 and 00:29:14 long