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Most Gen Zs are eager to rent and resell their wardrobes, but what if clothing brands started designing specifically for this shift? Host Cassandra Napoli invites Julia O’Mara and Brian McMahon, co-founders of Pickle, to...
161. Why Are We Renting Our Clothes? is an episode from Create Tomorrow, The WGSN Podcast by WGSN. Most Gen Zs are eager to rent and resell their wardrobes, but what if clothing brands started designing specifically for this shift? Host Cas...
This episode belongs to Create Tomorrow, The WGSN Podcast.
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Published Apr 7, 2026, 00:25:35 long, audio available.
Most Gen Zs are eager to rent and resell their wardrobes, but what if clothing brands started designing specifically for this shift? Host Cassandra Napoli invites Julia O’Mara and Brian McMahon, co-founders of Pickle, to unfold how peer-to-peer rental transforms fashion. Julia and Brian share how Pickle turns closets into micro warehouses, creating an on-demand fashion that adapts to rapid trends and shorter lifecycles. Uncover the evolving consumer psyche on why affordability, accessibility and self-expression fuel the rental revolution.
You can listen to 161. Why Are We Renting Our Clothes? online on Radio and Podcast. Open the player on this page to stream the available audio.
161. Why Are We Renting Our Clothes? is an episode from Create Tomorrow, The WGSN Podcast by WGSN.
This episode is 00:25:35 long.
This episode was published on Apr 7, 2026.
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Yes. This page shows related episodes from Create Tomorrow, The WGSN Podcast when more episodes are available from the podcast feed.
You can listen to 161. Why Are We Renting Our Clothes? on this page when the episode audio is available from the podcast feed.
161. Why Are We Renting Our Clothes? is from Create Tomorrow, The WGSN Podcast by WGSN.
Published Apr 7, 2026 and 00:25:35 long