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How Dollar Tree Plans to Thrive Despite Breaking the Buck

Cold Call by Harvard Business School by HBR Presents / Brian Kenny

Sep 30, 202521:07Business

For 35 years, Dollar Tree, a discount retail chain selling general merchandise, had held its fixed price point steady, charging $1.00 for its ever-changing assortment of household items, food, stationery, books, seasonal...

About This Episode

How Dollar Tree Plans to Thrive Despite Breaking the Buck is an episode from Cold Call by Harvard Business School by HBR Presents / Brian Kenny. For 35 years, Dollar Tree, a discount retail chain selling general merchandise, had held its fi...

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This episode belongs to Cold Call by Harvard Business School.

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Episode Details

Published Sep 30, 2025, 21:07 long, audio available.

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