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How Software Startup InsightSquared Wrestled with Creating an Optimal Sales and Marketing Strategy artwork
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How Software Startup InsightSquared Wrestled with Creating an Optimal Sales and Marketing Strategy

Cold Call by Harvard Business School by HBR Presents / Brian Kenny

Mar 17, 202631:47Business

Software startup InsightSquared had recently hit $2 million in revenue and secured an $8 million round of venture capital. However, the founders disagreed on the path ahead, specifically on the sales and marketing plan....

About This Episode

How Software Startup InsightSquared Wrestled with Creating an Optimal Sales and Marketing Strategy is an episode from Cold Call by Harvard Business School by HBR Presents / Brian Kenny. Software startup InsightSquared had recently hit $2 mi...

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Published Mar 17, 2026, 31:47 long, audio available.

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