Radio and PodcastRadio and PodcastLive Radio & Podcasts
How Software Startup InsightSquared Wrestled with Creating an Optimal Sales and Marketing Strategy artwork
Business

How Software Startup InsightSquared Wrestled with Creating an Optimal Sales and Marketing Strategy

Cold Call by Harvard Business School by HBR Presents / Brian Kenny

Mar 17, 202631:47Business

Software startup InsightSquared had recently hit $2 million in revenue and secured an $8 million round of venture capital. However, the founders disagreed on the path ahead, specifically on the sales and marketing plan....

Related Episodes

Continue listening to more episodes from Cold Call by Harvard Business School.