How GEO Is Changing the Role of Brand Manager
AthenaHQ, a startup that helps brands monitor, protect, and optimize their visibility across conversational AI engines like ChatGPT, Claude,...
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Business
Cold Call by Harvard Business School
Cold Call distills Harvard Business School’s legendary case studies into podcast form. Hosted by Brian Kenny, the podcast airs every two weeks and features Harvard Business School faculty di...
Episodes
20 of 295 episodesBest of Cold Call: The Bumpy Road to Expanding a Fleet of Electric School Buses
How do you scale innovation in a fragmented system you don’t fully control? That is the challenge Highland Electric Fleets faced as it worke...
Can an AI-Powered Scribe Curb Physician Burnout?
In 2024, Mass General Brigham, the largest health system in Massachusetts, piloted an AI-powered, ambient note-taking and transcription prog...
Why Metaphysic AI Looked to Hollywood for a Digital Rights Model
Founded in 2021, AI generative video company Metaphysic first rose to fame through viral deepfake videos. It achieved a significant mileston...
How a Museum Marketing Team Used AI to Bring People Closer to Art
In 2025, Harvard Art Museums considered using generative AI in a marketing campaign to increase visitor engagement and membership. Looking t...
Are We Entering a New Age of Creativity with the Help of AI?
In March 2024, The Atlantic announced a strategic content and product partnership with artificial intelligence giant OpenAI. OpenAI would li...
How School of Rock Created Structure in Order to Scale with Agility and Creativity
In the summer of 2021, School of Rock was a youth-oriented music education company with 291 franchise- and company-owned schools globally. B...
The Founder Mindset: Tim Ferriss on Experiments, Risk, and Freedom
What does it take to be a founder? In this episode of The Founder Mindset, produced by Harvard Business School Foundry and hosted by Senior...
How Strong Teams Leverage Different Personality Types
Harvard Business School Professor Len Schlesinger and TypeCoach President Rob Toomey join Brian Kenny to discuss the two mini cases, Night T...
Microsoft’s Path to Adopting and Scaling AI Across its Sales Organization
In early 2024, six months after the highly anticipated launch of Microsoft Copilot across the 62,000-person Microsoft Customer and Partner S...
How a Family-Owned Greek Cement Company Evolved Its Leadership While Pivoting Its Product Portfolio
Over 26 years at the helm, Dimitri Papalexopoulos, fourth-generation CEO of TITAN Cement, has turned the company from a domestic player into...
The Challenges of Scaling a Technology for Social Good
In 2021, a breakthrough in sanitation technology – developed under the Gates Foundation’s “Reinvent the Toilet” challenge – stood ready for...
Should Wasabi Technologies Make the Move from Direct Sales to a Channel Strategy?
After launching Wasabi Technologies, a successful cloud storage company, founder and CEO David Friend was ready to scale the venture rapidly...
How Software Startup InsightSquared Wrestled with Creating an Optimal Sales and Marketing Strategy
Software startup InsightSquared had recently hit $2 million in revenue and secured an $8 million round of venture capital. However, the foun...
Why the Commonwealth Bank of Australia Opened Up to Customers about Credit Card Risks
A bank’s decision to experiment with being more transparent with about credit card drawbacks might help customers make better choices, but w...
Innovations in Olympic Speed Skating: When to Reveal a Novel Approach
The U.S. Men’s Olympic speed skating team devised a new approach to the team pursuit event following their disappointing performance in the...
If and How to Scale the Acquired Podcast
By 2025, the business podcast Acquired was getting one million listeners per episode, having doubled the audience year over since Ben Gilber...
How Italian Luxury Brand Golden Goose Determined Its Next Phase of Growth
In 2025, Golden Goose, the Italian brand known for its handcrafted, distressed sneakers, was at a crossroads. CEO Silvio Campara had grown t...
How Equitable Confronted Its Inertia After 160 Years in Business
In 2019, Equitable’s CEO, Mark Pearson, set out to change how the 163-year-old financial services firm gets work done. He wanted the firm to...
Climate Rising: Extending Apparel Lifespan with ThredUp
In this special holiday crossover episode from Harvard Business School’s Climate Rising podcast, Professor Mike Toffel talks with ThredUp CE...