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Should Wasabi Technologies Make the Move from Direct Sales to a Channel Strategy? artwork
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Should Wasabi Technologies Make the Move from Direct Sales to a Channel Strategy?

Cold Call by Harvard Business School by HBR Presents / Brian Kenny

Mar 31, 202627:48Business

After launching Wasabi Technologies, a successful cloud storage company, founder and CEO David Friend was ready to scale the venture rapidly. The company had focused primarily on direct sales, but an opportunity to pivot...

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Should Wasabi Technologies Make the Move from Direct Sales to a Channel Strategy? is an episode from Cold Call by Harvard Business School by HBR Presents / Brian Kenny. After launching Wasabi Technologies, a successful cloud storage company...

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Published Mar 31, 2026, 27:48 long, audio available.

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