Why IP Systems Must Earn Trust Again

In today’s episode of Brand & New , we’re diving into a timely and complex question: How can intellectual property (IP) systems earn public trust again? Behind the headlines and the legal frameworks, what’s really at stake is how innovation happens, and whether creators, entrepreneurs, and consumers continue to believe in the value of protection, fairness, and trust. Joining us to explore this critical conversation is Megan Carpenter, Dean of the University of New Hampshire (UNH) Franklin Pierce School of Law (USA). Under her leadership, UNH Franklin Pierce has continued to pioneer new ways of teaching IP, bridging theory with practice, and preparing the next generation of lawyers, policymakers, and creators to navigate an increasingly complex innovation economy. Ms. Carpenter shares how IP education is evolving, what it means to rebuild trust in IP systems, and why innovators and brand owners should care deeply about the future of IP. This is the third episode in INTA’s Women's Leaders Series, a collaboration between Brand and New , and the Women's LeadershIP Initiative. It brings together women leaders and diverse roles and representing various organization types in the brands and IP ecosystem. These women are at the forefront of industry trends and the conversation around how the landscape for women leaders is being shaped today. This episode is also sponsored by the University of New Hampshire Franklin Pierce School of Law, a global leader in intellectual property education, innovation, and research. RESOURCES: About Franklin Pierce School of Law About Megan Carpenter About The Women's LeadershIP Initiative

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Why IP Systems Must Earn Trust Again is an episode from Brand & New by INTA.

This episode is 28:01 long.

This episode was published on Nov 4, 2025.

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