
AI and Trademarks: Rethinking Likelihood of Confusion
Aug 4, 2026 - 38:16
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In today’s episode of Brand & New , we’re diving into a timely and complex question: How can intellectual property (IP) systems earn public trust again? Behind the headlines and the legal frameworks, what’s really at sta...
Why IP Systems Must Earn Trust Again is an episode from Brand & New by INTA. In today’s episode of Brand & New , we’re diving into a timely and complex question: How can intellectual property (IP) systems earn public trust again? Behind the...
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Published Nov 4, 2025, 28:01 long, audio available.