From Brand Issue to Public Policy Crisis: Tackling the Evolving Counterfeit Threat
Global supply chains, social commerce, geopolitical tensions, and now artificial intelligence (AI), are transforming the counterfeit landsca...
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Brand & New
Brand & New is a podcast produced by the International Trademark Association (INTA) and focused on innovation. Our host, Audrey Dauvet, shares a new topic every two weeks, on Tuesday—to info...
Episodes
20 of 124 episodesIntelligence-Led Enforcement: How the UKIPO Is Rewriting the Playbook on IP Crime
In 2021, more than 3 million counterfeit articles were seized in the United Kingdom, with an estimated retail value around £142 million. By...
AI and Trademarks: Rethinking Likelihood of Confusion
How might artificial intelligence (AI) reshape the way trademark professionals evaluate "likelihood of confusion"? This is one of the most i...
Stealth Trademark Filings: Strategy, Risk, and Reality
In a world where brand launches can leak in seconds, competitive intelligence is a reality, and social media amplifies everything, many comp...
Protecting Your Brand Identity in the Age of AI
Artificial intelligence (AI) is transforming how brands are built, but it's also making them easier to imitate. From voice cloning and deepf...
World IP Day 2026: Celebrating IP and Sports
The theme for World Intellectual Property Day 2026 is “IP and Sport,” and here on Brand & New we’re joining in the celebrations with a close...
Copyright in the Age of AI: The Questions Everyone Is Asking
Copyright law is struggling to keep pace with the way we actually work and the gap between what's assumed to be acceptable and what&apo...
Advancing Women’s Leadership: From Intention to Impact
Last year marked the fifth anniversary of The Women’s LeadershIP Initiative (WLI). This is the Association’s program to move forward the con...
The Legal Wake-Up Call of Generative AI
Artificial intelligence (AI) is forcing legal systems worldwide to confront fundamental questions about creativity, ownership, and identity....
Certifying Human Music in the Age of AI
The rise of artificial intelligence (AI) in music has sparked a new kind of identity crisis for artists and the industry alike. When anyone...
When Music Meets IP: A Conversation with Mei-lan Stark and Rick McMurtry
As AI-generated music floods the market, the music industry faces unprecedented questions about creativity, copyright, and compensation. But...
Why IP Systems Must Earn Trust Again
In today’s episode of Brand & New , we’re diving into a timely and complex question: How can intellectual property (IP) systems earn public...
The Wild West of Web3
What happens when counterfeiting, crypto, and trademarks collide? This episode of Brand & New takes you inside the fast-moving world of Web3...
From Heritage to Innovation: How London Sustains Its Global Brand
London has once again been recognized as the world’s leading city brand, topping the Brand Finance Global City Index for the second consecut...
The AI Gender Gap
The numbers tell a stark story: According to a recent study from the United Nations, women are three times more likely than men to lose thei...
Pulling Back the Curtain on Brand Valuation (Originally Published August 2024)
Your brand drives consumer behavior, shapes purchasing decisions, and fuels economic growth, but can you prove it with numbers? While compan...
Intellectual Property Under “Fire”: Meet Ukraine’s Legal Warriors
In this episode of Brand & New , we’re bringing you the human story behind the headlines. Willard Knox sits down with Mariya Ortynska and Yu...
The Intersection of IP and Global Competitiveness: A Conversation with Former USPTO Commissioner David Gooder
On this episode of Brand & New , INTA Chief Policy Officer Heather Steinmeyer sits down with David Gooder, INTA's newly appointed Senio...
From Legal and Regulatory Expert to Disruption and Innovation Leader, with Aoife McArdle, Innovation & Disruption Expert (Originally published Oct. 24, 2023)
Innovation is arguably the holy grail for business success. It fuels new and increased market share, profits, and brand value. And, ultimate...
The Beat of IP: A Conversation with The Opposition™ Band
The theme for World IP Day 2025 is "IP and Music: Feel the Beat of IP." In celebration, this episode of Brand & New features the founders of...