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From Brand Issue to Public Policy Crisis: Tackling the Evolving Counterfeit Threat artwork
Business

From Brand Issue to Public Policy Crisis: Tackling the Evolving Counterfeit Threat

Brand & New by INTA

Sep 22, 202621:10Business

Global supply chains, social commerce, geopolitical tensions, and now artificial intelligence (AI), are transforming the counterfeit landscape. Fake goods are no longer just a brand issue; they’re a public policy issue,...