Advancing Women’s Leadership: From Intention to Impact

Last year marked the fifth anniversary of The Women’s LeadershIP Initiative (WLI). This is the Association’s program to move forward the conversation around women’s leadership in our field and to give INTA members practical tools they can use to advance women leaders in their organizations. During the last five years, the global intellectual property community has made real progress on belonging and inclusion in our industry, but when we look at leadership, advancement, and impact, many gaps persist. In celebration of Women’s History Month and to mark our fifth anniversary, the WLI has just released an updated version of the WLI’s original Report and Best Practices Toolkit . It takes an honest look at where progress has been made and where more work is needed. For this episode of Brand & New , we’re joined by Ayala Deutsch, Executive Vice President and Deputy General Counsel at NBA Properties and the WLI Executive Champion. She played a central role in the drafting of the updated Report and will help us dig into and unpack this data-rich research. Notably, Ms. Deutsch was also President of INTA in 2020, which was not only the first year of the pandemic (with its own repercussions for working women around the world) but also the year when the WLI was drafting its first Report and Best Practices Toolkit. Further, as listeners may know, Ms. Deutsch has hosted many episodes of Brand & New on behalf of the WLI. Beyond exploring the Report findings and data, Ms. Deutsch provides practical insights for those looking to advance belonging and inclusion in their organizations and engage their leadership on this issue, and for those who want to become better advocates for themselves. Happy Women’s History Month and enjoy the episode. Resources : About Alaya Deutsch About The Women’s LeadershIP Initiative About Women’s History Month The WLI Report & Best Practices Toolkit 2026 Update Recent and Related Brand & New Episodes: The AI Gender Gap Women in IP History: Pioneers and Progress Women Architects of Innovation: AI, IP, and What’s Next (The WLI’s 2026 Annual Meeting Educational Session)

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Advancing Women’s Leadership: From Intention to Impact is an episode from Brand & New by INTA.

This episode is 32:14 long.

This episode was published on Mar 30, 2026.

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