From Heritage to Innovation: How London Sustains Its Global Brand

London has once again been recognized as the world’s leading city brand, topping the Brand Finance Global City Index for the second consecutive year. But what does it mean for a city to be a “brand,” and what factors contribute to London’s enduring global appeal? In this episode of Brand & New , we explore how London has built and sustained its reputation as a destination admired worldwide for all the right reasons: its dynamic business environment, its rich cultural heritage, its academic and scientific excellence, and its ability to innovate and adapt. And as INTA gets set to head to London for its 2026 Annual Meeting, we ask what lessons other cities and global businesses can learn from London’s example. We are joined by two distinguished voices, Konrad Jagodzinski, Place Branding Director at Brand Finance, and Tracy Halliwell MBE , Director of Tourism, Conventions, and Major Events at London & Partners. Together, they discuss how London continues to thrive as a global brand and why its blend of commerce, culture, and creativity keeps it at the top of the world stage. This episode of Brand & New is hosted by Willard Knox. Related Resources: About Konrad Jagodzinski About Tracy Halliwell About Brand Finance Brand Finance lobal City Index 2024 About INTA 2026 Annual Meeting

You can listen to From Heritage to Innovation: How London Sustains Its Global Brand online on Radio and Podcast. Open the player on this page to stream the available audio.

From Heritage to Innovation: How London Sustains Its Global Brand is an episode from Brand & New by INTA.

This episode is 39:21 long.

This episode was published on Sep 26, 2025.

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