Why Don’t We Treat Talent Acquisition More Like Customer Acquisition?

The modern marketing and sales organization often integrates several platforms to deliver a comprehensive view of prospects and customers. But when it comes to recruiting talent, the systems are often years behind what’s available to marketing and sales. Recruiters, for example, often can’t target potential employees the way their colleagues in marketing can target potential customers. Add all of this up, and it means pain points for recruiters and hiring managers. On this episode of the B2B Nation podcast, we’re talking to Sam Kuenhle, VP of Marketing at Loxo. We’re going to talk about a different approach to recruiting and hiring talent, his team’s challenges and goals, and the difference between content that matters versus content that converts.

You can listen to Why Don’t We Treat Talent Acquisition More Like Customer Acquisition? online on Radio and Podcast. Open the player on this page to stream the available audio.

Why Don’t We Treat Talent Acquisition More Like Customer Acquisition? is an episode from B2B Nation by B2B Nation.

This episode is 00:22:44 long.

This episode was published on Apr 11, 2023.

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