How B2B Marketers Can Accelerate the Buyers’ Journey
How many times, B2B marketers, have you sat on a pipeline call reviewing open opportunities and heard someone comment on how long an opp has...
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B2B Nation
B2B Nation is the TechnologyAdvice podcast for B2B sales and marketing professionals with expert opinions and advice on the most important topics in the industry today. Hosted by Chris Kline...
Episodes
9 episodesHow to Approach Innovation in B2B Marketing
Because we live in a world surrounded by technology, we often equate innovation with devices and software. But innovation is about taking a...
How Economic Conditions Help You Rethink Your Marketing
Resource constraints are hitting B2B marketers hard. The teams are often smaller than they were two years ago. The tools are fewer. But the...
Why Don’t We Treat Talent Acquisition More Like Customer Acquisition?
The modern marketing and sales organization often integrates several platforms to deliver a comprehensive view of prospects and customers. B...
How to Market AI Outside the Tech Sector
Businesses in the technology sector understand the benefits of artificial intelligence (AI) better than most. But the full scope of AI’s pot...
There’s More to Generative AI Than Content Creation
ChatGPT and other generative AI tools that create content are capturing a lot of attention. But content is only one application of generativ...
Your 2023 Guide to Media Buying and Planning
There are some things about the art and science of media buying that haven’t changed much in recent years. But other elements of media buyin...
How the Proptech Market is Changing the Real Estate Sector
Location, location, location. That’s the age-old advice given to real estate investors. And like the age-old advice given to many areas of l...
How to Market to Finance Roles During Economic Uncertainty
The pressure is on finance teams to better control spending and account for every dollar spent. And that probably doesn’t sound like a great...