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B2B Nation is the TechnologyAdvice podcast for B2B sales and marketing professionals with expert opinions and advice on the most important topics in the industry today. Hosted by Chris Kline...
How many times, B2B marketers, have you sat on a pipeline call reviewing open opportunities and heard someone comment on how long an opp has...
Because we live in a world surrounded by technology, we often equate innovation with devices and software. But innovation is about taking a...
Resource constraints are hitting B2B marketers hard. The teams are often smaller than they were two years ago. The tools are fewer. But the...
The modern marketing and sales organization often integrates several platforms to deliver a comprehensive view of prospects and customers. B...
Businesses in the technology sector understand the benefits of artificial intelligence (AI) better than most. But the full scope of AI’s pot...
ChatGPT and other generative AI tools that create content are capturing a lot of attention. But content is only one application of generativ...
There are some things about the art and science of media buying that haven’t changed much in recent years. But other elements of media buyin...
Location, location, location. That’s the age-old advice given to real estate investors. And like the age-old advice given to many areas of l...
The pressure is on finance teams to better control spending and account for every dollar spent. And that probably doesn’t sound like a great...