How B2B Marketers Can Accelerate the Buyers’ Journey

How many times, B2B marketers, have you sat on a pipeline call reviewing open opportunities and heard someone comment on how long an opp has been open and what can be done to move it along? Quite a few times, no doubt. Outreach from the sales rep, an open opportunity nurture sequence, and even executive outreach are all possible solutions. But wouldn’t it be better to avoid the problem to begin with? In this episode of the B2B Nation podcast, we talk with Trinity Nguyen, VP of Marketing at UserGems,about her team’s approach to closing deals faster. And it relies on a rather old tactic from the B2B marketing toolbox – personas. Trinity’s team discovered that when three personas were involved in the buying process,her company closed more sales. The personas were dubbed “The Three Musketeers,” and today Trinity and her team strive to marketo to these roles to get them involved as early in the process as possible. Also on this episode, we’ll talk about Trinity’s hopes for the second half of 2023, the most important relationship she has in her organization as a marketer, and Trinity’s favorite tools.

You can listen to How B2B Marketers Can Accelerate the Buyers’ Journey online on Radio and Podcast. Open the player on this page to stream the available audio.

How B2B Marketers Can Accelerate the Buyers’ Journey is an episode from B2B Nation by B2B Nation.

This episode is 00:18:33 long.

This episode was published on May 23, 2023.

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